Publishing/Writing: Insights, News, Intrigue

01/30/2013

A-List Author Ditching Traditional Publishing and Embracing the Amazon Model – Some Insights


Traditional Publishing Getting Dumped

Lately, more and more A-list authors are bypassing traditional publishers and self-publishing through various e-book venues.

Why ?

Some, I imagine, go indie because it’s there and they just want to try. Others jump on the self-publishing band wagon to have more freedom and control and still others like the higher margin (even though it’s a higher margin of a cheaper price — think ‘volume’ here).

Tim Ferriss, A-list author of the  4-Hour Workweek and 4-Hour Body  AND the subject of tonight’s post, gives great insight into other reasons why established authors are dumping TPs for digital-publishing through the Amazon platform — like the detailed data intelligence (analytics) provided (who’s buying the ebook & sites driving the most sales, etc) — data never provided by TPs. This is info that can help authors market their own books better and tell them what countries in the world they might possibly want to direct their next project/s. Global marketing here we come !

This Tim Ferriss interview from Business Insider by Dylan Love:

Why One Insanely Successful Author Ditched Traditional Publishers And Went With  Amazon Instead

Tim Ferriss is an entrepreneur, lifestyle hacker, and author who writes about  how to optimize aspects of your life.

His newest book is 4-Hour Chef, and while  there are plenty of recipes in it, it’s actually about about how to maximize  your learning ability. Ferriss teaches the reader the techniques he used to go  from being indifferent towards cooking to becoming a kitchen warrior.

Ferriss’ previous books, 4-Hour  Workweek and 4-Hour  Body, were released through conventional publishers, but he’s one of a  growing number of A-list authors opting to go with Amazon’s publishing model  instead.

We conducted a brief email interview with Ferriss to get his thoughts on  where books and publishing are heading, and here are some of the highlights on  what he had to say:

  • Publishers need to behave more like talent agencies or venture capital  firms to survive.
  • Despite being boycotted by Barnes & Noble,  he doesn’t regret his decision to publish through an Amazon property.
  • E-books are a net positive for the publishing industry.

Here’s the full Q&A:

BUSINESS INSIDER: How does the experience of releasing 4-Hour Chef  through Amazon compare to releasing your other books through more conventional  publishers?

TIM FERRISS:  I was penalized for the bestseller lists  (due to the Barnes and Noble boycott, etc.), but I was able to get incredible  Amazon on-site promotion and data intelligence.  Wondering who’s buying  your books, where, and which sites are driving the most Real converting traffic  to your book page?  I have that insight now, which I never had  before.  It’s been extremely cool and will inform everything I do in the  future.

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2 Comments »

  1. Self-publishing works well if you are already a best-selling author and an entrepreneur who understands marketing. If you read the reviews that are not suspiciously glowing, many say that the book is poorly organized and poorly written (another downfall of not having a full publishing team behind you).

    Comment by MS — 01/31/2013 @ 9:22 am | Reply

  2. MS,

    Guess what? There are numerous reviews of books that DID go the traditional publishing route (with full publishing teams behind them) that also knocked the books as being “poorly organized and poorly written”.

    Now, I just know you realize that not ALL books coming out of traditional publishing are bestsellers or even good — In fact, some just plain suck :)

    No publishing process, no matter how detailed (TP) or streamlined (Digital), can guarantee that the entire consumer base, with it’s myriad tastes, will like a book well enough to make it a success — BUT, your book can possibly be a success at any given time with ANY process :)

    Comment by gator1965 — 01/31/2013 @ 10:07 am | Reply


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