Publishing/Writing: Insights, News, Intrigue

01/31/2010

I-Pad Needs Media Deals

Filed under: iPad,iPad apps,iPhone — gator1965 @ 8:57 pm

The iPad is much more than an iPhone that won’t fit into your pocket…and David Carr of the New York Times explains this well in his article today:

Short of landing in a flying saucer and having a tablet teleported into his hands, there was no way that Steve Jobs could have lived up to the hype before last Wednesday’s iPad announcement.

But he came pretty close. By the time the bells, whooshes and clicks died down, I couldn’t say the future had arrived, but I’m pretty sure we can see it from here.

“It was like someone came back from five years into the future and handed this to us,” said John Gruber of Daring Fireball, a respected tech blog.

The iPad’s promise was hinted at before Mr. Jobs hit the stage. The set was dominated by a large, comfy chair. Since the birth of the personal computer, we have been hunched over, squinting at screens — great big terminals, laptop displays, tiny screens on PDAs. With the iPad, the screen has come to us as we lean back in ease.

Critics who suggested that Apple unveiled little more than an iPhone that won’t fit in your pocket don’t seem to understand that by scaling the iPhone experience, the iPad becomes a different species. Media companies now have a new platform that presents content in an intimate way.

“Looking at it through the lens of whether or not it has new features and applications misses the point,” said Craig Moffett, an analyst at Bernstein Research. “It is nine times larger than an iPhone, and that is fundamentally a new application.”

That application isn’t work, not without a keyboard (touch-typing with all fingers on a virtual keyboard is miserable) or a camera. This is a device for consuming media, not creating it. So are the media providers ready to deliver?

Yes and, sadly, no….Read more http://alturl.com/psjk

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