THE E-READER REVOLUTION: Digital Magazines, Mobile Media, E-Readers and the Opportunities for Media Brands
If anything, this year will be a year of transformation for the digital magazine, driven by an exploding mobile device market, including e-readers and tablets. Publishers have renewed their interest in producing digital editions for these new platforms while simultaneously continuing to distribute “traditional” digital replicas of their magazine brands. Here, we check in with vendors and publishers for an update on the state of the digital magazine, its new opportunities and where it’s headed. ■
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