Publishing/Writing: Insights, News, Intrigue


Ipad = The Savior Knight of Publishing

Filed under: Amazon,Apple iPad,Digital publishing,Ken Auletta,New Yorker — gator1965 @ 8:36 am

Sir iPad came riding through speeding arrows, splattering fire balls and spiralling lances on a snorting, fire-breathing, white dragon and pulled Princess Publishing from a gasping death in the Amazon Kindle dungeon!…Ahhh, I’ve always wanted to write a little something gothic or medieval…

This comes from The New Yorker magazine through Carolyn Kellogg of the LA Times:

This week’s New Yorker brings an excellent overview by Ken Auletta of what the iPad means for the publishing industry. Auletta shows that Apple’s entry into the e-book universe was about a lot more than just a new device: It gave publishers an alternative to Amazon’s e-book pricing structure, a bit of leverage where they had previously had none.

Auletta details what happened when Amazon removed MacMillan’s buy buttons and the role of e-books in the larger bookselling landscape. He also goes back, trying to get at Amazon’s intentions toward books: “‘Don’t forget,’ the chief of a publishing house said, ‘Bezos has declared that the physical book and bookstores are dead.'”

He talks to Markus Dohle — the CEO of Random House, the biggest of the big six publishers — about why his company is selling e-books only with Amazon and not with Apple. He hears from business publisher Tim O’Reilly, who says publishing’s traditional business model is flawed.

And then he looks forward, at the probable coming of Google’s massive book project, which has an entirely different structure. Apple’s entrance has shaken up the industry, but it’s not settled yet. How people get books is diversifying; the iPad is just the latest, shiniest access point.

About the only thing Auletta’s marvelous piece doesn’t address is the reading experience. I tackled that in our pages, and while in my estimation the iPad handily beat the Kindle, a flood of e-mails tells me that Kindle owners remain unconvinced.

Get the full Ken Auletta article here


  1. Here's what I'd like to know about the ipad: I'd like a minicomputer for travel, but wonder if I should consider an ipad. I need to be able to have a word processing feature. Can an ipad do more than show videos, be an ereader, and allow me access to my sm accounts?

    Comment by Pam — 04/20/2010 @ 1:58 pm | Reply

  2. I'm eager to get my hands on an iPad. I've been using my iPod as an e-reader roughly since the Kindle for iPhone app was released. While there are still books I prefer to own in paper form, I love being able to download books instantly and read them on the device I carry with me all the time.

    Comment by Portia — 04/20/2010 @ 2:00 pm | Reply

  3. Pam, I would stick to a mini-laptop for your purposes…The current iPad version, although it has some features of a computer, does not have an operating system (OS)…future versions will have OS's & docking features for actual keyboards, etc for those who don't like touchscreens & smudgy fingerprints…

    Comment by John Austin — 04/20/2010 @ 9:28 pm | Reply

  4. Portia, I'm with you…I would love to download imediately & read on small devices…Unfortunately, I'm too poor to actually own a good one yet!

    Comment by John Austin — 04/20/2010 @ 9:34 pm | Reply

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