Publishing/Writing: Insights, News, Intrigue


Publishing Business Not Dead Quite Yet?

The latest figures tumbling out of the trade magazines RE publishing shout the fact that there are numerous “new-kids-on-the-block”! This reflects the high impact of the e-media on traditional publishing (TP)…And is forcing TP companies to either bankrupt or adapt new business models.

Those TP companies that try to form new biz models with hidden agendas (that try to regain ill-gotten control of the past) will fail…Those that genuinely set new goals to work as team members with equal partners will survive…Simple as that!

Michael Wolff , the founder of, reports this on what the new numbers and rankings from the online trade magazine MediaPost (a newbie itself) mean (many feel these numbers are suspect):

What is there to conclude from the recent ranking of the top 100 publishers by the online trade magazine, MediaPost?

It’s a ranking that claims to figure in traffic, plus “prestige, share of voice, content quality, overall design and UX, innovation and, well, importance.” In other words, it’s as sketchy as any ranking. But it does illustrate the obvious, albeit hard to quantify, fact that the consumer publishing business—the business of gathering audiences by aggregating information and then selling those audiences to advertisers—has in a remarkably short period of time been turned on its ear.

While many traditional publishers still figure on the list, with the New York Times at number one, and the Wall Street Journal at number four—Google and Wikimedia are respectively at two and three—more than half of the list consists of publishers who didn’t exist 10 years ago, half again of which did not exist five years ago. Three-year-old Newser is on the list at 25; 88-year-old Time is on the list at 100.


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