Publishing/Writing: Insights, News, Intrigue

11/06/2010

U.S. News & World Report Exiting Print


A sign of the times for many magazines: moving away from print and jumping headlong into digital editions.

Digital has also received a booster shot in the arm by mobile gadgets, the current fad and choice of the “new” avant-garde.

Anyway, I’ve always been a big fan of U.S. News (and their neato “best of” lists) and am glad they will not die an untimely death…as others have.

This report from the staff of U.S. News:

Responding to changing habits in the media marketplace, U.S. News Media Group announced that it will discontinue its subscription-based monthly print magazine, going to newsstand and targeted-distribution print publishing while expanding its array of successful digital products.

In 2011, U.S. News will publish eight newsstand print publications focused on single topics, including its Best Colleges and Best Hospitals rankings franchises. Subscribers to the monthly print magazine will have the remainder of their subscriptions filled by other publications.

“This allows us to continue to grow our online business and position ourselves to take advantage of the emerging platforms for distributing information,” says company president Bill Holiber.

The website, usnews.com, now averages more than 9 million monthly unique visitors. The site emphasizes U.S. News’s traditional strength as a provider of journalism and useful consumer information including a growing range of rankings and research content. In addition to the well-known college and hospital rankings, usnews.com hosts data and tools that allow consumers to evaluate mutual funds, high schools, cars, online education, health plans, and more. A ranking of Best Law Firms launched in September and a travel site based on finding the best vacation options is in the beta phase. Congress Tracker, an extensive data base allowing citizens to examine the records of every member of Congress, is part of an expanding group of public policy tools.

U.S. News Weekly is a digital magazine that debuted in 2009 and is being adapted for iPad and other tablet devices.

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