Publishing/Writing: Insights, News, Intrigue

11/21/2010

An Insight into the Scientific, Technical & Medical (STM) Publishing Arena


With increasing budget constraints hitting academic institutions, libraries and corporate advertisers…constraints brought on by the current recession…the scientific, technical and medical (STM) publishers are experiencing shrinking profits.

Though not by too much in this writers opinion! Hell, The global STM publishing market saw total sales of $20.3 billion in 2009! But, then again, I am not an expert nor am I rich…and $20 billion seems a wondrous number to this peasant. This represents a decrease of 1.6% for the STM folks in 2009. Is this all that bad?….Naaah. Many are doing MUCH worse!

This report from “Insights from the Editor” at Simba Information:

After shrinking 1.6% in 2009, the market for scientific, technical and medical publishing is poised to regain modest growth in 2010. However, according to Global STM Publishing 2009-2010, a new report from media industry and forecast analysis firm Simba Information, leading report publishers will require new strategies to maintain growth in what is expected to be a painfully slow recovery.

The global STM publishing market saw total sales fall to $20.3 billion in 2009 due to a broad impact on revenue streams from the worldwide recession. As detailed in the report, academic institutions faced budget pressure, which made subscription renewals difficult. Corporate customers and advertisers also cut back their spending in light of the recession. With the economy expected to slowly recover, the report projects sales in the combined STM markets to finish the year slightly ahead of 2009 results.

These market pressures are not expected to dissipate immediately. The question is how long will they last? If library budget constraints and shrinking advertising expenditures produce a couple of soft years, the market leaders will be able to ride it out with cost containment; however, if the current situation lingers and libraries start cancelling big contracts, publishers will be under the gun to find alternative strategies.

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1 Comment »

  1. Thanks, I like this post very good and informative related to good topic.I am sure that this post will be very helpful for the future of youngsters.

    Comment by IT Staffing — 11/22/2010 @ 12:56 am | Reply


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