Publishing/Writing: Insights, News, Intrigue

11/29/2010

Publishing Crossroads – The Main Intersection


With the advent of mobile devices such as the iPad and iPhone, newspapers and magazines see a hitherto nonexistent opportunity for generating paid subscription digital versions as the new mobiles (and they WILL be proliferating like rabbits!) will be hungry for great, meaningful and pertinent content.
The publishing crossroads is a balancing act between the younger generation, used to digital media and expecting instant info, and the older generation, still loyal to print…and how to make both profitable while complimenting each other!

Tony Glover writes this for The National:

Publishers put future at fingertips with iPad papers

Business moguls such as Rupert Murdoch and Sir Richard Branson are developing newspapers and magazines that can be viewed only online on the Apple iPad. This move to entirely digital newspaper publishing could herald a global expansion of online publishing in regions such as the Middle East, which have a growing thirst for local content.

Mr Murdoch, the chairman of News Corp, is reported to be planning a daily digital iNewspaper to launch on the iPad, which it is understood will be called The Daily. He is believed to have a staff of 100 in place in New York to run the newspaper. The absence of printing costs means The Daily is expected to retail at only 99 cents a week. The project follows Mr Murdoch’s move to make the digital versions of the UK’s The Times and The Sunday Times pay-only websites.

But The Daily has already attracted criticism from rivals who say that a staff of 100 is too small to produce a credible daily newspaper. However, some of Mr Murdoch’s rivals, such as Sir Richard, are trying to leapfrog News Corp by publishing offerings of their own, with Virgin expected to unveil an iPad magazine in New York this week.

Newspaper publishers are becoming convinced that iNewspapers on devices such as the iPad will gradually come to replace print. Many of the world’s leading publications are also developing versions of their publications specifically for the iPad. The Economist, for example, has an iPad application and, like other digital publishers, considers these new internet devices as ideal for winning market share in regions such as the Middle East, where print distribution can be expensive.

Sanjay Gohil, the iPad production editor at the Financial Times, says: “The iPad is a lot more nimble and quick than traditional PCs and allows you to download electronic newspapers and read them later, when you are without an internet connection.”

He says the iPad allows online newspapers to become multimedia products, offering video and audio clips in addition to print and stills photography.

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