Publishing/Writing: Insights, News, Intrigue

11/29/2010

The Magazine Publishing Research and Market Arena


Why are some magazines going bust and others are struggling just to stay alive AND STILL others are prospering?

Understanding the current industry trends and marketing to them (besides the obvious of possessing great content) could provide the answer…Which brings me to the purpose of this post: to introduce those of you who may not be aware of their existence to Research and Markets dot com.

Presented here is a sample of one of their reports:

2010 Magazine Publishing Industry Report

It’s no secret that the magazine publishing sector has been hit hard over the past couple of years. However, while some magazines have folded and some continue to limp along, others have prospered!

In this exclusive report, the first of its kind, the DirectMarketingIQ research team presents never-seen-before data and trend analysis about the magazine publishing industry acquisition and retention customer campaigns from the first half of 2010, 2009 and before.

The report highlights more than 120 magazines using direct mail intelligence gathered from the Who’s Mailing What Archive, the largest library of direct mail samples in the world. Detailed analysis on email magazine promotions was taken from the Email Campaign Archive – an online library tracking thousands of promotional emails every month.

Here are just a few of the takeaways you’ll learn:

The dominant magazine publishers – by market based on their direct mail and email volume

Read and learn more

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2 Comments »

  1. SURVIVAL OF THE BIGGEST???

    Comment by Frances Jeanne — 11/30/2010 @ 7:12 am | Reply

  2. Hardly…Survival of the smartest is more like it.

    Comment by John Austin — 11/30/2010 @ 7:12 am | Reply


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