Publishing/Writing: Insights, News, Intrigue

01/13/2011

Decoding the Business-Side of Being an Author


Online booksellers are continuously working on new platforms that make the publishing and selling of books easier for authors of all grades. Amazon and other onliners have come up with all kinds of dashboards that give author-clients instant, realtime info on their books’ sales, campaigns, visits, sample reads, etc…Data that traditional publishing furnished to its authors much more slowly and with less detail through BookScan.

Sarah Lacy of TechCrunch wrote the following article giving more details:

First Amazon Took Down Booksellers…Are Publishers Next?
  
It’s not that Amazon set out to destroy small book stores. They just offered a better option for a large number of people. Now, Amazon is increasingly offering small features here and there that taken together may start to make a traditional publisher a lot less necessary for authors.No one is more shocked by that sentence than I am. While I’ve jumped firmly from old-media to new-media when it comes to articles and videos, I’ve remained a big believer that self-publishing via eBook isn’t yet a viable option for most authors, assuming you want a lot of people to read your book. It’s just not personally satisfying either. A book is something I spend years of my life writing– usually for a comparatively small amount of money — and I want to hold it once all the pain is over. I want it to sit on my coffee table.  I want it reviewed in the New York Times. And I want to walk in a book store and see it on the shelf. In most cases, only a traditional publisher can do that for me.

Don’t get me wrong–  I’m sure I will sell more eBooks than physical books this year and over my lifetime. But without the vetting, marketing, distribution and clout of a major publisher, I doubt I’d sell many of either. The first question anyone asks an author is, “Who’s publishing you?” Much like how the WashingtonPost.com relies on the brand and legacy of the Washington Post, unless you are a huge name, you need the anchor of a “real book” for your eBook to do well and be taken seriously. That’s just reality.

But it won’t always be reality, and Amazon has quietly been doing small things on Author Central to help authors take more control. My second book comes out later this month, so I’ve been taking a close look at the services Amazon offers to authors. It’s changed dramatically since my last book was published in 2008.

Read and learn more

 

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3 Comments »

  1. Frances Jeanne, http://thegreennun.org, commented to me via email:

    “It’s amazing how Amazon has turned the publishing world upside down. I may be forced to join Facebook in spite of my reluctance to date!

    Comment by gator1965 — 01/14/2011 @ 8:20 am | Reply

  2. Jeanne,

    If you’re serious about marketing your newly published book Out of Order! you must join FB and start an author’s page about your book…

    Comment by gator1965 — 01/14/2011 @ 8:23 am | Reply

  3. Frances Jeanne, http://thegreennun.org, replied via email:

    “Will do!”

    Comment by gator1965 — 01/14/2011 @ 2:11 pm | Reply


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