Online booksellers are continuously working on new platforms that make the publishing and selling of books easier for authors of all grades. Amazon and other onliners have come up with all kinds of dashboards that give author-clients instant, realtime info on their books’ sales, campaigns, visits, sample reads, etc…Data that traditional publishing furnished to its authors much more slowly and with less detail through BookScan.
Don’t get me wrong– I’m sure I will sell more eBooks than physical books this year and over my lifetime. But without the vetting, marketing, distribution and clout of a major publisher, I doubt I’d sell many of either. The first question anyone asks an author is, “Who’s publishing you?” Much like how the WashingtonPost.com relies on the brand and legacy of the Washington Post, unless you are a huge name, you need the anchor of a “real book” for your eBook to do well and be taken seriously. That’s just reality.
But it won’t always be reality, and Amazon has quietly been doing small things on Author Central to help authors take more control. My second book comes out later this month, so I’ve been taking a close look at the services Amazon offers to authors. It’s changed dramatically since my last book was published in 2008.