Publishing/Writing: Insights, News, Intrigue

02/04/2011

Publishing Pother Makes No Dent in Professional Book Publishing


Professional book publishing; which includes the legal, medical, business, scientific and technical fields; has weathered the chaotic publishing field  transformation of late and has pretty much maintained a steady flow of publishing flurry…to the tune of approximately 13 billion in 2010!

New professional books have busily occupied actual shelf space in bookstores and libraries as well as staked out new real estate in the e-book and digital online world.

Simba Information, the leading authority for market intelligence in the media and publishing industry, spills some data from it’s “Global Professional Publishing 2009-2010” report that I picked up from a MarketWire press release:

Professional books, still a foundational reference source for most working professionals, grew 1.1% to $13.9 billion in 2010, an initial step toward a full recovery. Media and publishing forecast firm Simba Information’s latest report, “Global Professional Publishing 2009-2010,” details the resilience of professional books through the recession and the explosive adoption of electronic models.

After losing sales in 2009 due to contracted library budgets and decreased exports, professional book publishing, which includes the legal, medical, business, scientific and technical fields, has nearly regained its 2008 position. Although largely due to a recovering economy, new e-book strategies and products from large commercial publishers have helped libraries make the most of their budgets and shelf space. 

“Although publishers have dealt with electronic journals for years, producing electronic books as a viable publishing product is slowly taking hold,” said Dan Strempel, lead author of the report. “E-books are now gaining a prominent foothold within the professional and academic world at large.”

Historically vilified by the scholarly publishing world, search giants, such as Google and Yahoo!, have proven to be a boon to the industry, as added exposure has increased book sales. The report finds publishers are especially excited about Google Books, which allows users to browse sample pages before purchasing the full text or designated sections.

Read and learn more

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