Publishing/Writing: Insights, News, Intrigue

03/02/2011

Publishers: Learn to Better Attract and Retain Readers


Online publishers…especially writers who do blogs to expand their platform and brand and/or websites to sell their books, etc…definitely want to learn how to attract and keep many more readers AND retain them on their sites for longer periods per visit! 

I damn sure do. I have discovered that I’m a real dumbo when it comes to smart marketing…hell, I’m lacking even when it comes to dumb marketing.

Well, I have discovered an annual analysis of these very skill sets run by an outfit known as Lijit Networks and they have just released the results of their 2010 Publisher Tools Analysis.

The figures in this analysis will surprise and educate you.

More details from this PR Newswire release:

Lijit Networks Announces Results of 2010 Publisher Tools Analysis
Adoption of Social Media Tools Grows 80% as Online Publishers Learn to Better Attract and Retain Readers
 
Lijit Networks, Inc., the leader in custom site search and engagement tools for online publishers, today announced the results of its 2010 Publisher Tools Analysis. Within the Lijit Top 50, a list of the top 50 widgets and tools implemented on publisher websites, adoption of social media widgets grew 80% from 2009 to 2010. Widget adoption specifically related to Facebook and Twitter almost doubled, growing from 6.96% to 11.86% deployment. Social media widgets include tools used for social networking, micro-blogging, bookmarking, and photo sharing.As part of the research project, Lijit surveyed 735,834 websites to collect data on referring traffic and on-site widget deployment. Sites analyzed include all 15,000 sites in the Lijit Network as well as their extended network, which incorporates blogrolls and other linked sites. Of the sites surveyed, 84.8% have widgets installed. A widget is defined as, “any regularly-occurring functionality on a website powered by an external service, voluntarily installed by the site owner, and powered by Flash or Javascript.”

Referring traffic goes social

Three main categories of referring traffic data were analyzed: 1) search engine traffic, which comprised 44.42% of referring traffic; 2) organic traffic (defined by sites linking to each other), which comprised 35.89% of referring traffic; and 3) social media traffic, which comprised 19.68% of referring traffic. Of referring traffic from social media sources, 44% came from Facebook, 41% came from StumbleUpon, 6.7% came from Digg, 5.13% came from Twitter, and 2% came from Reddit. The data verifies that both social networking tools like Facebook and Twitter as well as social sharing tools such as StumbleUpon, Digg, and Reddit are being used to drive traffic to publisher websites.

“Online publishing has become a two-way street and those who are most successful have learned to use social media to build highly engaged, conversational communities of readers,” said Todd Vernon, CEO and founder of Lijit Networks. “Social media tools should not only be used to attract new readers but also to engage and retain them by allowing people to post comments, receive feedback, and share relevant information.”

Read and learn more

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2 Comments »

  1. Frances Jeanne (http://thegreennun.org) commented to this post via email:

    “Who Knew, Johnny, when you and I naively plunged into an uncharted sea of writing for publication, what tsunimi-like waves of technological advances we would encounter! Every day more information floods our perspective re methods of marketing our fledgling endeavors. (And I’m still hanging on to my innertube when trying to utilize Twitter (still Twitching) and FaceBook (where can I get a fast facial?). At least we’re still treading water! Thanks for keeping your old teacher (glub, glub) in the “know”:)”

    Comment by gator1965 — 03/03/2011 @ 8:32 pm | Reply

  2. Sister Jeanne,

    You speak the truth! What a cute comment…Thanks!

    Comment by gator1965 — 03/03/2011 @ 8:36 pm | Reply


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