Publishing/Writing: Insights, News, Intrigue


Is Amazon Becoming Too Amazonian?

Will Amazon slay writers in the future?

There are a lot of signs out in publishing land that indicate Amazon is positioning itself in a pretty complete vertical business structure ( acquiring both print-on-demand Booksurge and e-book tech software company Mobipocket as well as building and selling the e-reader Kindle) to become the dominant player (read that as monopolizer) in the current materializing publishing industry.

That, in and of itself, is not threatening…and they are playing somewhat fair (so far) with the true lifeblood of the industry: the content creators (writers and authors)…

But BEWARE! Do not let Amazon go completely unfettered or unchallenged because human nature and greed, being what they are, will succumb to complete dictatorship and the abuse of the content creators…Mark my words! Remember how out of whack traditional publishing became before being brought down.

There are other online entities and booksellers such as Apple’s iPad, Smashwords, Lulu, Barnes&Noble , etc…but, none have as complete a vertical package to go from publishing to reader as Amazon.

Let’s hope, for the sake of maintaining healthy competition and remuneration for all in what can be a great industry, that some of these other online enterprises (and complete newcomers) build their own self-contained verticals to save Amazon from itself and attract, nurture and grow great writers!

At least that’s the way this humble writer sees it.

Now, this by Anna Richardson from

Amazon could phase out publishers looks at “how Amazon could change publishing”.

The first major technology-enabled change in the books industry came when digital print-on-demand presses started becoming affordable, but for authors looking to gain serious readership, the big question still remains unanswered: How would they market and distribute their books?

“Enter,” writes entrepreneur Sramana Mitra. “Some surveys suggest that online booksellers could become the largest channel for book sales by 2009, and Amazon is certainly the 800-pound gorilla in that market–it’s the largest bookseller in the world” and “what really keeps customers coming back is the outstanding user experience”, in great part due to its recommendation system.

In addition, in 2005, Amazon acquired the print-on-demand company BookSurge and, an e-book software company, and in November, it launched the e-book reader Kindle. According to Forbes, Amazon is now poised to revolutionise the book printing business through vertical integration.

Read and learn more 


  1. Jeanne commented to me via email:

    Yes, I did enjoy the article, Johnny, since I’m in the thick of the kindergarten contingent. I’ve learned a lot since foolishly determining not only to write Out of Order, but actually force myself to self-publish through Amazon’s CreateSpace – a deed I accomplished, thanks to so many friends and skilled resourceful artists across the board. I’m especially grateful to you for keeping your old teacher abreast of what’s happening in the publishing world and to Joanna Penn for her wonderful generous teaching materials and thoughtful communication when I hit a snag! Right now I continue to be embroiled in the need to improve marketing because my website became a vehicle that looks good but has no gas or keys in the ignition. Right now I’m using it more like a rowboat, but have hopes of rejuvenation in the near future. I’ve been doing presentations to groups and am planning a book signing get together in conjunction with 2 talented local women friends, MB Hanrahan who did the line drawing illustrations and Suz Montgomery who was the first to bring my first draft of Out of Order to public notice by her television series, Schmooze With Suz. I am so blessed!

    I’m also grateful to’s “vertical” organizational skills in helping writers reach an audience. I hope they don’t stifle competition. Unfortunately, Monopoly in any human endeavor, easily becomes a dirty word and wreaks havoc….

    How’s that for a long-winded answer to your question?

    Congratulations on winning the battle of the bulge!!!

    Comment by gator1965 — 03/22/2011 @ 11:12 am | Reply

  2. I’m so glad this project of yours (publishing & learning to market your first book “Out of Order”) is keeping you so passionate & involved…It is a great learning process…Just like life, itself.

    You have, of course, mapped out the sequel to “Out of Order” detailing the rest of your eventful life, right?

    Comment by gator1965 — 03/25/2011 @ 11:08 pm | Reply

  3. Jeanne ( commented via email:

    That volume will be posthumous because too many people who’d be in it are still among the living! and might want to kill me!

    Comment by gator1965 — 03/25/2011 @ 11:10 pm | Reply

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