“How do I love thee? Let me count the ways…” Elizabeth Barrett Browning wrote these immortal words and I’m going to borrow them to introduce a counting of the ways authors are loving ebooks more and more!
One of my favorite mentors and writing-publishing-advice-givers is Joanna Penn from that great country “down under”…Australia.
Joanna has put together a comprehensive list of 10 reasons why authors love ebooks and it is so clear and concise that I want to repeat it here. A real eye-opener:
10 Reasons Why Authors Love Ebooks
You might have noticed that ebooks are being talked about a lot at the moment. The growth of ebook readers and ebook sales plus the success of Kindle authors have made headline news in even the most traditional press. A few days ago, bestselling thriller author Barry Eisler announced that he was turning down a half million traditional publishing deal to self-publish, primarily because of the potential of ebook sales. And do I need to mention Amanda Hocking’s Kindle millionare status?
If you’re not convinced yet, here are ten reasons authors love ebooks and at the bottom, introducing my new multi-media course on ebook publishing if you’re ready to poke your toe into the water.
1) Ebook sales are growing which means the number of readers is growing. I’ve certainly been noticing more ebook readers on the train and also people in my office are buying the new Kindles and loving them. Ebook sales have been reported to be up 115% this year, and even though that’s growing from a small base, the pace of adoption is speeding up. Your book can be available to this growing market.
2) You can reach readers globally. This is amazingly exciting when you think hard about it. Anyone can now publish their book on Amazon.com, the biggest bookstore in the world, or on a site like Smashwords, also open to all. Anyone can buy your book as long as they have some kind of digital device to read it on. Since Kindle app, Stanza and other apps are now on the majority of smart cellphones, it won’t be long before even the developing world can be reading your books (since cellphones have a much larger penetration than computers). I’m in Australia and yet my major market is in the US, thousands of miles away. Some US authors I’ve spoken to have said how well their books sell in Europe. It’s a small world when our work is digital. Brilliant!
3) You can publish your book within 24 hours – and for free. Speed to market has to be one of the most annoying factors of traditional publishing. It can take 18 months – 2 years to reach bookstores after you’ve finished writing a book. Perhaps that can be chopped down to as little as 6 months but with ebooks, you can publish to the Kindle store within 24 hours. You should absolutely be using professional editing, cover design and formatting but once the book is ready for the market, you can publish fast and easily. Oh yes, and it’s free to publish on Amazon and Smashwords. They just keep a small % of sales.
4) Ebook readers buy more books. I know this from experience as I read at least 3x more books now than I did before because the price enables it. My husband just bought 5 novels over the rainy weekend which he devoured. They were indie priced at $2.99 and so there’s not even a question that’s a bargain. New books in Australia are around $30 each. The price alone means that people will read more books electronically. There are also studies out that show this too, so it’s not just my opinion!