Publishing/Writing: Insights, News, Intrigue


YouTube Next – Opportunity for Publishers

A Good Marriage?

For those that might not know, Google bought YouTube back around 2006. Now they have purchased Next New Networks (NNN), a NYC-based startup in the online video production industry.

Many thought Google/YouTube purchased NNN to get into the content creation business…This is not the case. They just want the expertise, by way of NNN’s staff, to provide deeper and more professional content on YouTube (rather than skateboarding cats, etc). And they are going to do this by offering training in video production and audience development through a new program called YouTube Next

 This will benefit publishers tremendously! And by publishers I mean more specifically people who want to sell self-published books.

How? By teaching indie booksellers the ins and outs of video production (could be simple PowerPoint-like presentations ) and how to get these features describing, detailing and advertising their books (or WIPs)  in front of more audiences.

 These details offered through by Dan Frommer :

Google Really, Officially, Finally Is A Media Company

In case you still had any doubts, Google is now OFFICIALLY a media company.YouTube just finally closed its acquisition of Next New Networks, a NYC-based startup in the online video production industry.

(Click here to flip through NNN’s most famous videos.)

However, we are told that YouTube is NOT buying the company to get into the content creation business, but to help its partners create better content. This help, ideally, will also generate more ad revenue for the producers and for YouTube. (More here about how Google is NOT directly getting into the content business.)

Read and learn more


  1. I’d have to check with you here. Which is not something I normally do! I enjoy reading a post that will make habitancy think. Also, thanks for allowing me to comment!

    Comment by Thomas Quinney — 04/13/2011 @ 8:20 am | Reply

  2. It will help publishers a lot. We should welcome this step of Google-YouTube. It will also help to grow new media as well.

    Comment by yusuf — 04/13/2011 @ 12:35 pm | Reply

  3. Jeanne ( comented via email: Very exciting. Hmm. Is the opportunity just for actual video producers? Or can rank amateurs apply?

    Comment by gator1965 — 04/16/2011 @ 10:49 pm | Reply

  4. Hi Thomas, I appreciate your comment…And I welcome any future comments from thinking people such as yourself 🙂

    Comment by gator1965 — 04/16/2011 @ 10:52 pm | Reply

  5. Yusuf, I agree with your comment. Thanks for the input…

    Comment by gator1965 — 04/16/2011 @ 10:53 pm | Reply

  6. Jeanne, It’s also for rank amateurs such as us 🙂

    Comment by gator1965 — 04/16/2011 @ 10:56 pm | Reply

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