Publishing/Writing: Insights, News, Intrigue

06/09/2011

Publishers Gain More Flexibility in iPad & iPhone Subs


The iPad and iPhone have become popular tools among magazine and newspaper readers.

Finally! Apple iStore has realized that their dictatorial management style RE pricing of subscriptions through apps in the iStore for the iPad and iPhone was a road to nowheresville, disgruntled customers and loss revenues.

Please refer to these previous posts for more background on this issue.

The latest today is from Crain’s New York Business:

Apple eases rules on iPad, iPhone subs

“Publishers will have more flexibility with Apple’s new digital publishing rules. They will now be allowed to undercut Apple’s app prices for subscriptions on their own websites and elsewhere.”

Apple has made a change that could help newspaper and magazine publishers make more money when they sell subscriptions for the iPad and iPhone.

The looser rules make it easier for publishers to sell subscriptions on Apple Inc.’s hot-selling devices outside the company’s online store.

Apple’s original subscription policy dictated that publishers couldn’t undercut the prices offered within their iPad and iPhone applications. Apple said Thursday that rule will no longer apply.

Read and learn more

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