You see, as I always suspected and posted in previous posts, the growing popularity of digital publishing would produce a tail long enough to also pull print publishing into a new more streamlined, cost-effective era that would synergize its popularity with that of digital…
You can get print fast and cheap today…If you know what to include in the print bid contract.
Multi-Platform Publishing Offers New Opportunities for “Print” Buyers
If you have not bid out your work to the printing marketplace in the past three or more years, you are likely missing out on a great opportunity, not only in your print deal, but also the growing synergies between digital and print that printers now offer.
Within the following I’ll offer some tips (but not all, due to limited space) on how to conduct printing negotiations in a manner that maximizes your company’s benefits and opportunities.
Your first step is to form an aggressive yet adaptable strategy for how to conduct negotiations and track the comparative results. In all cases, create the comparative
printing analysis based on the same issue makeup found on your printer’s invoice (and reported by the same fiscal month) for the most recently completed fiscal year.
Then below the line, adjust the basic pricing results to consider all costs of doing business with each printer that can occur over the contract term.
This includes each printer’s ROI-proven digital/print Value-Added Program (VAP) of interest to your company. Consider each as another “adjustment” category (as the printer’s pricing is offset by savings/income). But contractually require that your company retains ownership of the data and can move to another printer later, without losing the program’s benefits.