Publishing/Writing: Insights, News, Intrigue

07/12/2011

Tablet, E-Reader Addicts Also Want Print


Printed Books Still Desired

This is not surprising to me at all … I have posted many times RE the NON-demise of the printed word.

John’s Note: I tried to link to all past posts on ‘printed word’ or ‘print’ but WordPress is giving me trouble tonight! Just go to the “search this site button” at top of this page and enter ‘print’ for my past discussions. 

Oh, the printed word has definitely gone through changes … but, think about it … these changes were brought about by what? Why, the ‘printed’ word itself, of course … only in a different format (digital), that’s all.

A study on this very issue is presented in an article for FOLIO Magazine by Executive Editor Matt Kinsman:

Study Says Tablet, E-Reader Users Haven’t Given Up Print

Few magazine apps in the App Store don’t have at least one reviewer clamoring for a subscription package that bundles print and app, and now a new study from GfK MRI suggests that rather than abandoning old media, tablet and e-reader users might still be print’s best audience.

John’s Note: By the way GfK means ‘Growth from Knowledge’ and MRI means ‘Mediamark Research and Intelligence’

According to the study, tablet owners are 66 percent more likely than the average U.S. adult to be heavy users of printed versions of magazines, while e-reader owners are 23 percent more likely to be heavy print users.

The study also says men are more likely to own tablets while women are more likely to own e-readers (although I still dig my Kindle and I’ll arm-wrestle anyone at GfK MRI or Yudu who makes fun of me).

Read and learn more

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1 Comment »

  1. I would like to see more information on writing e-books for the modern day teenager. That is what I am trying to achieve. I want my writing to be both educational and entertaining. Writing about real life scenerios in our troubled society of dysfunctional families. The connections between the bully epidemic in school and families withut fathers etc. While using real lives of real teenagers who are unfortunate enough to have been born into tragic circumstances. How does one grasp the emotional damage done to a child born into a frightening environment.

    Comment by sellurbooks — 07/13/2011 @ 3:58 am | Reply


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