Publishing/Writing: Insights, News, Intrigue

11/21/2011

Inside Digital Magazines – And Some Business Numbers


Digital Magazines Gain Popularity

Digital magazines are taking off somewhat according to a survey by the Association of Magazine Media. And the various digital formats have a long tail, it seems … actually increasing the circulation of the print formats as well (see my post https://gator1965.wordpress.com/2011/02/28/printed-magazines-young-adult-readership-up-90-prefer-ink-format/). 

Could it be that folks with the new digital gadgets try the digital versions of mags they never have read before and like them well enough to subscribe to or buy the print counterparts?

Another interesting concept, not available yet but in the offing, is the ability for readers of digital mags to buy direct from the digital ads. 

Read this telling article by Jacqui Cheng of Wired.com (Epicenter Blog):

People Actually Read Digital Magazines (And They’re Ready To Buy)

The publishing industry is still feeling out ways to take advantage of new digital formats. Plenty of traditional magazine subscribers have declared that they still prefer old fashioned print, but a group of brave souls has slowly grown in number since the iPad was introduced in 2010: those who read magazines on tablets. Whether the general public loves them or hates them is still up for grabs, but according to a newly published survey conducted by the Association of Magazine Media (MPA–long story), those who already read magazines on tablets are really getting into them, with some suggestions on how to improve.

The MPA surveyed 1,009 adult digital magazine readers on their use habits, with a whopping 90 percent claiming to read as much or more magazine content than they did before acquiring a tablet, with two-thirds saying they plan to consume even more magazines now that they can do so digitally. But it seems that most prefer the newsstand-style subscriptions (that is, an area to retrieve their new content all in the same place) — 76 percent of survey respondents said they preferred this route to individual apps. And more than half, 55 percent, said they like to be able to read digital back issues of their favorite magazines.

 

These users have a handful of requests that are not widely implemented among digital magazines, however, including the ability to buy products directly from editorial features (70 percent) and the ability to buy directly from digital ads (59 percent). Frankly it’s surprising this isn’t already commonplace—ads do exist to sell products, after all—but we’re guessing this is partly due to the fact that most magazines are still porting over their print issues instead of working to create digital versions from scratch.

Read and learn more

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