More intrigue RE Amazon! AA doesn’t stand for Alcoholics anonymous here (although a drink wouldn’t hurt) … it stands for ‘Aggressive Amazon’.
Since Amazon is gutting the publishing industry by selling e-books (and e-book versions) at or below cost just to sell their other products … it is becoming glaringly clear that something has to be done to stop this future monopoly-in-the-making from becoming the lord and master of writers and publishers.
After all … Amazon’s core mission is NOT the art of writing and publishing … it is selling digital products [that merely deliver the true gold]! Let’s not get the true artists, creators and drivers of this fine industry back to the slaves they were under the old exploitative traditional publishing system … just with a new digital master. The cart has been before the horse for far too long!
Now there are some out there who think the current developing digital publishing field and Amazon, in particular, is just fine because of the new emerging advantages that have been kind to some … But, BEWARE, if Amazon becomes the complete monopolistic monster it is striving for, the present advantages will vanish.
We must develop and strengthen multiple sources for the selling and distribution of our works.
Jim Milliot of Publishers Weekly has this to say:
The Amazon Workaround
The best way to blunt the e-tailer’s clout is to support a diverse marketplace
Fear that Amazon will come to dominate the bookselling market is nothing new in the publishing industry. But last week, as booksellers continued to decry the company’s price check app (which could be used to access prices on booksellers’ sideline items, like toys and DVDs) and as information about Amazon’s aggressive demands to publishers regarding co-op and retail discounts surfaced (PW Daily, “Is Amazon Pushing Publishers to Brink on Terms, Co-op?” Dec. 15), some insiders began suggesting that the time had come to actively explore ways to lessen publishers’ dependence on the e-tailer. With this in mind, PW asked a number of people in the industry what the best course of action would be. The consensus was that developing and supporting initiatives that would create a more level the playing field would be the best approach to ensure a diverse marketplace.
Publishers readily acknowledge that, after the collapse of Borders, independent booksellers have become more important, and while the indie segment has shown signs of revival this fall, booksellers will still need to work closer with publishers to develop more profitable relationships. The changes that need to be made can’t be around the edges, but need to address the fundamental selling model between publishers and bookstores, something ABA CEO Oren Teicher called for in an address at BookExpo America this spring. Some experiments are already taking place, including extended dating. This would allow booksellers to keep titles on shelves longer and give them a chance to build an audience while helping them improve their always tight cash flow.
Selling books on consignment is another method that some independent publishers are trying, but consignment sales haven’t caught on yet with the larger publishers.
Windowing—offering print books for a period of time before e-books go on sale—while enticing is seen as impractical since it is unlikely that publishers will return to a practice they have already given up. Moreover, there is some thinking that publishers could start charging a premium to customers for e-books before the print book is released, something a sizable portion of consumers said they would like.