Are publishers ready for the new and coming digital publishing paradigm? Content creation, management and delivery will be changing even more rapidly in 2012 and there are certain signposts sprouting up that will help guide publishers, especially more unmovable traditional publishers, to better understanding and acceptance.
I don’t feel newer publishers will have as much difficulty with the transition into an expanded and freer publishing universe … simply because they have less baggage and therefore less to unlearn, so to speak 🙂
How Publishers Can Ready Themselves For Digital Media’s Evolution
As the media industry rolls towards 2012, changes to the traditional publishing model will emerge faster than most people realize. Content consumption behaviors are already evolving and in this rapidly changing environment there exists opportunities for publishers to embrace the core tenets of a next generation publishing paradigm that promises to alter the way content is created, distributed and consumed.
And as with every disruptive transitional movement within a major industry, content publishers need to focus primarily on fundamental consumer desires that drive these shifts. Publishers need to truly understand that in the digital-age consumers seek specific elements that can help improve the overall content experience for users, including:
Instant Gratification – Readers crave information “right now”. They want real-time entertainment delivered to them on multiple screens, wherever they may be. People have increasingly become news junkies and we want as much content as we can get about the topics we care about.
Granular Coverage – Consumers are clamoring for content at a highly detailed level. They want access to analysis and opinion on a multitude of topics and storylines, and not just cursory recaps or summaries. There are hundreds of thousands of topics for which users seek a deep content experience that goes way beyond headlines and soundbites.
Comprehensive Experiences – In an ever proliferating digital content world, users seek a single, one-stop shop source that can curate all the content that they care about. No one publishing outlet can satisfy today’s content consumer. Increasingly people will ascribe value to publishers who both create deep, meaningful content while simultaneously pointing these same people to other great content aggregated from around the Web.