It’s really hard to tell by the analytical parameters that the old book industry trackers (such as Nielsen BookScan) has set up to take the measurements. BookScan doesn’t even track e-books yet! What the hell are they waiting for? You have to get e-book numbers through other sources such as the Association of American Publishers (AAP).
Through Dec. 25, total unit sales of physical books fell 9% to 640.6 million, according to Nielsen BookScan, which tracks 75% of the market. That compares to a drop of 4% in 2010, and 3% in 2009.
Some categories were hit particularly hard. Sales of mass market paperbacks, a category that has been hurting for years, fell 23% to 82.2 million copies. More troubling, perhaps, was the 10% drop, to 164.1 million units, in the adult hardcover category, which is the industry’s biggest moneymaker. Trade paperbacks proved the most resilient of the major formats, with a 6% sales decline, to 351 million copies.
Among subject groups, adult fiction suffered the most, with an 18% plunge to sales of 160.3 million copies. Commercial fiction tends to sell particularly well as e-books. Adult non-fiction was down 10%, to 263 million copies.
(John’s Note: By the way, how many know the definitions of (or differences between) the following categories: adult fiction, commercial fiction, mass market paperbacks, trade paperbacks, adult hardcover?)