Publishing/Writing: Insights, News, Intrigue


Self-Published Books Are Dynamic ‘Business Cards’

For those who want to learn more about marketing their books — and do so free or at low-cost — guess what? The tools are right in front of you like low hanging fruit, ready to be picked 🙂

To publish and market your big ‘masterpiece’ for lucrative purposes, you might first try self-publishing smaller works for non-lucrative purposes (and they might even make a few bucks, too). 

Are you with me? Or are you thoroughly confused?

Self-publishing can cut through tons of red tape and time-consuming study programs to give you instant credibility, expertise, build your fan base and establish a platform from which to launch your ‘masterpiece’ (and subsequent works) — not to mention a calling card that showcases your talent.

All of this assumes, of course, that you possess a modicum of talent.

Scott Steinberg, a professional keynote speaker, business strategist and CEO of TechSavvy Global, a management consulting and market research firm, explains more in this article from Huff Post Business:

What the Publishing Industry Doesn’t Want You to Know

Outside of 50 Shades of Grey, self-publishing a book is seldom lucrative — but for entrepreneurs, executives and authors alike, it can also be an exercise that’s well worth taking. Not only do self-published works establish subject matter expertise, provide a platform for growing visibility via media and speaking engagements, and offer a vehicle through which to rise above increasingly impenetrable volumes of marketing-, PR- and social media-generated noise. They also act as a signature calling card for you and your business; heighten trust and engagement; serve as demonstrations of your talents and services; provide a low-risk way to test potential markets; act as a unique promotional leave-behind; let you cost-effectively garner fan feedback; create added revenue streams; and, most importantly, offer an immediate way to set an individual, brand or company apart.

An inside secret: Many authors actually refer to them as “business cards” — because that’s exactly how they can function. Many savvy content creators likewise use them to create direct customer relationships, build a community following and create a stable income-generating platform through which to launch future products, services, and startups. But the truly wise? They’ll leverage such opportunities to create heightened visibility, open doors (including securing otherwise unattainable networking, speaking and consulting opportunities) and negotiate better deals. Successful authors not only enjoy heightened awareness and a boost in perceived value. They may further find it’s far easier to bargain with prospective publishing partners, should they wish to expand into new areas or volumes. Establish audience demand, build ongoing revenue channels and cultivate one-to-one customer relationships, and you not only mitigate risk for all parties involved. If you can prove out demand for your works, and are already bringing money in the door, you’ll also be able to negotiate better deals. Leverage gained can allow you to comfortably refuse onerous terms, retain greater equity in creations and enjoy the freedom to step away from failing partnerships without fear.

Better still, thanks to the rise of technology, online and social media tools, suddenly, anyone can advertise and promote their works affordably — meaning, for the most part, that you can tell coaches and consultants to take a hike. However, for those who do choose to go the DIY route, it also bears remembering: Even in the best of cases, from a promotional standpoint, due to the sheer volume of products, services and announcements competing for attention, you’re still screaming into a wind tunnel. Happily though, with a little ingenuity and a good hook, you too can effectively market your works to the masses, potentially scoring high-profile placements and media mentions. Interested in getting started? Having successfully launched new publishing label READ.ME, and launched two back-to-back bestsellers (The Crowdfunding Bible and Modern Parent’s Guide) featured in dozens of leading press outlets, we counsel keeping in mind the following hints, tips and advice.

Read and learn more

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  1. This is a very interesting point. I’ve looked into self-publishing a lot, but I hadn’t thought of approaching it in that way.

    Comment by gemmahawkins — 08/17/2012 @ 12:37 pm | Reply

    • @Gemma – Glad you got something from the post:) I think anything that makes us think or see a different approach is good.

      Comment by gator1965 — 08/17/2012 @ 8:02 pm | Reply

  2. Thinking outside the book, so to speak. Good info, not to mention the fact that self-publishing gives an author total artistic control and retention of copyright, but may even determine for you a niche, if you’re not quite sure what it is yet.

    Comment by Byron Edgington — 08/21/2012 @ 6:18 am | Reply

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