Publishing/Writing: Insights, News, Intrigue

04/30/2013

Mix Newspapers + Digital + Metered Paywalls and Shake Well! – Hot Mixture or Not?


Newspapers have danced with ups and downs in the past few years. But, as I have posted on periodically in the past, this segment of publishing was one of the first to analyze its options in the new tech environment, embrace change, initiate appropriate training and launch new business models that have included digital and associated mobiles, etc.

This brought about a big learning curve (that is still active) – but, what has shaken out thus far looks promising and has resulted in positive growth in digital circulation and stopped the bleeding in print circulation and even turned print around a little.

Now, let’s drill down and get into some numbers provided by AAM (Alliance of Audited Media) that will tell us for sure if the ‘newspapers + digital + metered paywalls’ mix is a hot mixture or not.

Matthew Flamm reports on the semi-annual newspaper AAM numbers for Crain’s New York Business:

 

New York Times overtakes USA Today as No. 2

The Grey Lady gains 18% in circulation in the past year as metered paywall pays off. The Wall Street Journal jumps 12% in the much-anticipated semi-annual industry audit.

The New York Times has moved into the No. 2 spot in newspaper circulation, ahead of USA Today, as the addition of more than 300,000 digital subscriptions gave the paper an average weekday circulation of 1.9 million print and digital copies in the six months ending March 31.

The number marked a nearly 18% circulation gain compared to a year ago, with digital gaining enough to more than offset print losses, according to the Alliance of Audited Media, which released its semi-annual newspaper survey on Tuesday.

The alliance includes in its digital count subscriptions to the online paper distributed to tablets, iPhones and through its website. 

The Wall Street Journal, in first place, was up 12% in combined weekday circulation, to 2.4 million print and digital copies. Both papers relied on digital circulation for growth. The Journal‘s print edition fell 5% to 1.5 million copies, while the Times‘ slid 6% to 731,000. 

USA Today dropped 8%, to 1.7 million copies, of which only 250,000 were digital.

On Sundays, the Times remains the clear No. 1, with total circulation of 2.3 million copies, up 16% from a year ago. Its print edition slid less than 1% to 1.25 million copies.

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