Publishing/Writing: Insights, News, Intrigue

08/20/2013

Print Gaining Popularity with Twenty-Somethings; Digital with Septuagenarians! Say What?


2013 Tokyo International Book Fair — Where Young People Preferred Print!

Interesting survey by BookLive Co with revealing numbers. Could be what I suspected for some time, that print would not only not degrade to zero but would actually experience a rebirth of sorts in time, may be coming to fruition.

And the underlying reasons are perfectly understandable. The survey and resulting data came from this year’s Tokyo International Book Fair (TIBF) and can be extrapolated globally.

Why wouldn’t older folks welcome lower unit book costs, lighter weight, adjustable text for failing eyes and greater choice from one device?

Is print prancing again? Could be.

More details and numbers by Edward Nawotka (and Dennis Abrams) in Publishing Perspectives:

 

Japanese 20-yr-olds Favor Print, Septuagenarians Like Digital: Why?

 

A survey conducted at this year’s Tokyo International Book Fair revealed a surprising fact: more seniors than young people are open to using electronic books.

The Japan Times reports that close to 70% of Japanese in their 20s prefer traditional paper to digital books, while less than 50% of those in their 70s feel the same way, according to a survey conducted by BookLive Co., an ebook arm of Toppan Printing Co.

The results, according to the Times, also suggest that more seniors are ready to switch to ebooks if they see a clear advantage to them, such as lower cost.

When asked what they want from e-books, 52.5% said low price. And among those who have already taken the leap into ebooks, 70.4% wanted to have a greater range of titles available.

But the statistics can be deceiving. First, the survey looks at ebooks — not manga and comics — which dominate the digital market. Japanese consumers turned to digital manga for a very good reason, and it’s not one you might expect: the most popular titles are typically published in print in large, thick compendiums. The book is cumbersome to read, particularly for a commuter. The emergence of the digital manga made it much more convenient and easy to read these very popular editions.

Other books, such as novels, on the other hand, are typically printed in small, light, beautifully produced pocket-sized editions (often on beautiful paper, I might add). The books are appealing and easy to carry and read. This, coupled with no particular price advantage (ebooks are typically priced at 70% to 80% of print prices) means that print still hold much of their appeal.

Continued

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