Publishing/Writing: Insights, News, Intrigue

04/14/2011

Publishing Nuggets


Have I got some publishing nuggets for you!

Lots of insightful publishing and publishing-related tidbits roaming around the internet today! Some I think you will find interesting and learn a good deal from:

IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

2010 fourth quarter revenue increases 19 Percent over 2009 Q4.

I wanted to introduce the IAB (the Interactive Advertising Bureau) to you all in this one.

Grading the Tina Brown Newsweek

Packaging, graphics are much improved, but can she walk the “Newsbeast” line?

 

Sports Illustrated Launches App for Motorola Xoom

App is part of Time Inc.’s “All Access” digital subscription plan.

 

Could Google’s earnings feed doubt across the tech world?

Google’s earnings fell short of what analysts were expecting Thursday, sending shares in the tech giant sinking to a six-month low in after-hours trading.

 

AcademicPub Launches New Custom Publishing Option for Higher Education Community

Faculty Members and Their Students to Benefit from Copyright-Cleared Course Materials Delivered in Real Time and Sourced from Great Diversity of Content Sources

 

OnSwipe Brings Tablet Publishing To The Browser (TCTV Demo)

Or they can keep on publishing on the Web and display their websites differently to people who visit them via tablet browsers. OnSwipe is a new digital publishing tools company that wants to make mobile browsing as swipe-friendly as a tablet app.

Great reading and learning nuggets!

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01/27/2011

Some Conclusions to ‘Who Controls Social Media?’


One week ago I posted “Who Controls Social Media?” on my Writers Welcome Blog. Today, on this blog, I am giving some answers to this question. Answers provided by Facebook responses to Matt Kinsman’s original article in FOLIO magazine For Publishers, Who Are the Gatekeepers of Social Media?

Some interesting answers with conclusions in line with my own that I provided on my Writers Welcome Blog post.

Follow-up article by Matt Kinsman, executive editor at FOLIO magazine:

So Who Should Control Social Media?

Most Say Edit. Many FOLIO: readers seem to favor edit. What’s your take?

A recent MPA (Magazine Publishers of America) panel debated who should be in control of social media at magazine publishers-edit, sales, marketing or even IT, which may ultimately bear the costs of social media. It’s a similar dispute to the way various magazine departments squabbled over prime Web site territory 10 years ago when they realized that yes, this Internet thing does have legs on the business side.

I pulled some of the Facebook responses to FOLIO:’s article about who ultimately should be the gatekeeper of social media, and listed them below. Considering the audience, it’s not surprising that most seem to feel edit should be in charge. However, several people noted that social media can’t belong to just one group, and should be divvied up across the organization (often out of necessity, given the resources in the current publishing climate).

Social media is integral for most publishers and everybody needs to be onboard (as one MPA panelist said, “Nobody goes around bragging that they don’t know Microsoft World”). So what do you think? Does edit rule? Should sales and marketing get their say? Or does social media require its own dedicated crop of specialists?

Read and learn more

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