There are a lot of signs out in publishing land that indicate Amazon is positioning itself in a pretty complete vertical business structure ( acquiring both print-on-demand Booksurge and e-book tech software company Mobipocket as well as building and selling the e-reader Kindle) to become the dominant player (read that as monopolizer) in the current materializing publishing industry.
That, in and of itself, is not threatening…and they are playing somewhat fair (so far) with the true lifeblood of the industry: the content creators (writers and authors)…
But BEWARE! Do not let Amazon go completely unfettered or unchallenged because human nature and greed, being what they are, will succumb to complete dictatorship and the abuse of the content creators…Mark my words! Remember how out of whack traditional publishing became before being brought down.
There are other online entities and booksellers such as Apple’s iPad, Smashwords, Lulu, Barnes&Noble , etc…but, none have as complete a vertical package to go from publishing to reader as Amazon.
Let’s hope, for the sake of maintaining healthy competition and remuneration for all in what can be a great industry, that some of these other online enterprises (and complete newcomers) build their own self-contained verticals to save Amazon from itself and attract, nurture and grow great writers!
At least that’s the way this humble writer sees it.
Amazon could phase out publishers
Forbes.com looks at “how Amazon could change publishing”.
The first major technology-enabled change in the books industry came when digital print-on-demand presses started becoming affordable, but for authors looking to gain serious readership, the big question still remains unanswered: How would they market and distribute their books?
“Enter Amazon.com,” writes entrepreneur Sramana Mitra. “Some surveys suggest that online booksellers could become the largest channel for book sales by 2009, and Amazon is certainly the 800-pound gorilla in that market–it’s the largest bookseller in the world” and “what really keeps customers coming back is the outstanding user experience”, in great part due to its recommendation system.
In addition, in 2005, Amazon acquired the print-on-demand company BookSurge and Mobipocket.com, an e-book software company, and in November, it launched the e-book reader Kindle. According to Forbes, Amazon is now poised to revolutionise the book printing business through vertical integration.