Online publishers…especially writers who do blogs to expand their platform and brand and/or websites to sell their books, etc…definitely want to learn how to attract and keep many more readers AND retain them on their sites for longer periods per visit!
I damn sure do. I have discovered that I’m a real dumbo when it comes to smart marketing…hell, I’m lacking even when it comes to dumb marketing.
Well, I have discovered an annual analysis of these very skill sets run by an outfit known as Lijit Networks and they have just released the results of their 2010 Publisher Tools Analysis.
The figures in this analysis will surprise and educate you.
More details from this PR Newswire release:
Referring traffic goes social
Three main categories of referring traffic data were analyzed: 1) search engine traffic, which comprised 44.42% of referring traffic; 2) organic traffic (defined by sites linking to each other), which comprised 35.89% of referring traffic; and 3) social media traffic, which comprised 19.68% of referring traffic. Of referring traffic from social media sources, 44% came from Facebook, 41% came from StumbleUpon, 6.7% came from Digg, 5.13% came from Twitter, and 2% came from Reddit. The data verifies that both social networking tools like Facebook and Twitter as well as social sharing tools such as StumbleUpon, Digg, and Reddit are being used to drive traffic to publisher websites.
“Online publishing has become a two-way street and those who are most successful have learned to use social media to build highly engaged, conversational communities of readers,” said Todd Vernon, CEO and founder of Lijit Networks. “Social media tools should not only be used to attract new readers but also to engage and retain them by allowing people to post comments, receive feedback, and share relevant information.”
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