However, Blurb, a popular self-publisher in San Francisco who delivers first-quality printed products, has set up a “pop-up” store in SoHo, New York to teach the process of developing a first-class printed book for those who want a physical product…a product allowing them to print their own books easily and relatively cheaply, without the help of a literary agent or trade publisher.
Self-Publisher Comes to SoHo
To make a book using an online publishing service, you create the design, add text or images, pay the fee, and in a few days or a week, the finished product is delivered to your door.
But there is the nagging question: Will it look homemade?
Blurb, a popular self-publishing company based in San Francisco, has tried to assuage that fear by planting a pop-up store, its first, in the middle of SoHo in New York. It will be there until the end of the month, complete with displays of finished books created by real customers.
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