Publishing/Writing: Insights, News, Intrigue


Con’t: Book Launches, Stress, Introverted Authors = Spicy Gumbo of PPTSD (Post-Publishing Traumatic Stress Disorder)

Sharon Glassman

Yesterday’s post continued:

If, indeed, you tend to be stressed out and introverted and suck all the energy out of a room when involved in performing your publishing/author events (launching and marketing your book/s),  there ARE ways you can write the calming solutions right into your own event before hand — And, Sharon Glassman shows you how in her piece in the HuffPost below and when she lets you Meet the introvert heroine of her traveling novel-with-songs, BLAME IT ON HOBOKEN in this short video.

A traveling novel-with-songs is an intriguing vision in and of itself 🙂


5 Tips to Reduce Stress for Introvert and Highly-Sensitive Authors

If you’re an Introvert or Highly-Sensitive author, launching your book can traumatize you naturally. This excessive stress can lead to a condition I’ve named PPTSD (Post-Publishing Traumatic Stress Disorder). The name sounds funny. But its effects are serious.

(Read my feature about PPTSD here).

How can introverts and HSP authors publish our books successfully – and wholeheartedly – while honoring our need to recharge? How can we defuse our natural tendency to absorb a room’s energy during on an event-packed book launch or tour?

1) Eat the elephant in small bites to ward off the tiger

“The tiger” is a common metaphor for acute stress disorders and trauma. The metaphor refers to the fight-or-flight scenario of a cave dweller confronting a saber tooth tiger.

A book launch isn’t a tiger attack. Our higher brain knows this, intellectually. But our lower brain doesn’t differentiate between book-stress and tiger-stress. It leaps into survival mode when it feels threatened. And it can get stuck there. Trust me. It’s not fun.

One way to slow the brain’s rush to tiger-town?

Divide your Big Book Launch into bite-sized tasks. And then:

Celebrate each completed task.




The brain’s repeated experience of small victories can create neural pathways that link your book launch process with feelings of achievement.

These positive links can boost your immunity to large stresses – and even minor annoyances, like my mixed metaphor about the tiger and the elephant.

2. Write “set breaks” into your work day

Have you noticed how bands hire opening acts or take set breaks during a show?

It’s an idea worth copying. Build, then satisfy your fans’ desire for your creative product by offering them your presence in packets. Enlist a musical or literary opening act. Create set breaks (official or ad-hoc) during a live event to conserve and recharge your physical energy.

The set-break concept is also useful on everyday workdays.

As Christine Gust, a former Halliburton HR manager who teaches practical applications of stress management tools in Colorado likes to say, “It’s amazing how much you can achieve by going for a walk.”

3. Schedule A Daily Author’s Retreat

“You need to retreat every day,” says Maureen Clancy, a New Jersey-based holistic psychotherapist and Highly-Sensitive Person, about the need for quiet amid a busy book tour or launch.

“Build it into your schedule, like you’re going to the dentist. Although, hopefully being with yourself will be more pleasant than going to the dentist.”

4. Bring a familiar scent to parties and events.

This is another tip of Clancy’s, which I now practice. She finds lavender to be a very relaxing scent, but let your nose be your guide.

You can wear your scent on your skin or on a piece of fabric.

“What happens is you inhale it and it goes to the part of the parasympathetic nervous system that helps you relax,” Clancy says.

This is particularly helpful if you’ll be speaking – or singing – at an event.

As singer-songwriter Vance Gilbert tells his students: our body uses our heartbeat as its metronome.

It may help to think of your heartbeat as your body-clock’s second hand.

A racing heart makes us speak and sing faster. Our tongue is timed to our speeding heartbeat.

A calmer heartbeat prompts us to communicate more calmly, creating a truly human connection between author and audience.

And isn’t that what this whole book-writing thing is about?

5) How does an HSP/Introvert yell for help?

If this were a joke, the punch line would be, “Please don’t yell. Yelling traumatizes me.”

But it’s a serious question.

Introverts and HSPs need to tell ourselves and others when we’re being stressed to unhealthy extremes. Especially since we can be overwhelmed by experiences others find “fun” or “exciting.”

To this end, I’ve been thinking about the idea of “author advocates” – friends, colleagues, or publishing team members who’d be willing to help Introvert and HSP authors launch and promote their books in mutually-beneficial ways.

Right now, my Introvert Author Advocate is my self.

I ask “her” (aka: me), “What would you suggest that I do, as someone who knows me, my book, and the publishing biz?”

And so far, she’s come up with some good ideas.

Do you have other suggestions for publishing, promoting or touring a book as an Introvert/HSP author? Do Introvert/HSP tips work for extrovert authors as well?

Please share your thoughts in comments below and at Sharon’s HuffPostl article here:






A New Way to Reinvent Book Publishing?

Unbound Publishing, the Kickstarter for books

How about getting the public’s opinion on the viability of a book story … AND THEN get them to contribute to its funding, story input and advance? Pretty cool, huh?

Well this business model is being fine-tuned, tweaked and used by Unbound Publishing in the United Kingdom.

“…with Unbound the funding for the book–as well as the fan’s approval process, which is very public–happens up front, and much more swiftly…and the marketing happens by word of mouth.”

Details by Kit Eaton in :

Unbound’s Crowd-Financed, Spine-Tingling Effort To Reinvent Book Publishing

Unbound publishing, the Kickstarter for books, just had its very first success: It reached its target so that it could produce and then publish a new book by none other than Terry Jones, of Monty Python fame. Why is the tech and publishing world so excited about a single book from a lone, unheard-of, pint-sized publisher? Because the whole principle behind Unbound is to take the ancient, leather-bound business model of book publishing, rip out its crumbling pages, and replace it with crowd-funding, social interaction, and tandem digital publications and real hardback books. 

Here’s the core of Unbound’s idea: It proposes a new book on its website, and people choose to “donate” a small amount of money to it, in the hope that the book gets produced. The more money you donate, the more likely the target will be reached, and the bigger “treats” you get–right up to dinner with the author. When the target is reached, writing begins and people who’ve funded the book get special access to a back room at Unbound’s website, where they can interact in limited form with the author as the book emerges. At the end, an e-text is published and distributed, but you can also choose to get a high-quality hardback edition, printed on good paper with cloth binding for people who like their books to be weighty, well-designed, and smell like traditional books.

Unbound (tagline: “Books Are Now In Your Hands”) is most similar to Kickstarter, the crowd-sourced funding body that’s been responsible for all sorts of interesting projects from iPod Nano wristwatches to a swimming pool. “We get a little bit of gyp from purists who say we’re not opening the platform out as wide as Kickstarter,” Unbound’s cofounder John Mitchinson explained to Fast Company, “Which at the moment is definitely true.”

Unbound promotes carefully selected books–from well-known names–to see if the crowd is keen to buy a final product, and that’s definitely no Kickstarter. “We’re managing the back end in a way that Kickstarter doesn’t,” says Mitchinson. “They’re a pure fundraising platform.” In comparison, Unbound takes on more of a traditional publisher role once the funding target is raised. “We’re printing and distributing and finding the market for the books,” says Mitchinson. 

Read and learn more

Get this great blog right on your Kindle HERE



Paid Book Reviews – Credible or Expensive Trash?

Do Book Reviewers Actually Read the Material?

All the new indie publishing opportunities out there begs the question: Are book reviews functional or even necessary … especially in the digital sector where readers can just read the trailer or synopsis to find if the story may appeal to them enough to fork over $.99 to $1.99 (or a little higher).

I really don’t know. I’m a little conflicted on the whole concept of book reviews … especially paid book reviews.

Even in traditional publishing, book reviews RE fictional story telling, especially, were dubious to me at best. After all, reviews are just opinions … and you know what they say about opinions. Just because another author or other person of note says a story is good or bad, doesn’t mean another one million readers won’t disagree!

The only legitimate book reviews, I believe, probably exist in the science, math and technical areas when an expert in the field of the subject matter comments on its viability … But, this is something that can be politically motivated, so you have to be careful here, also! 

So, are book reviews necessary or good? I feel they might have a certain marketing value among those enamored with the reviewer … usually this applies to the adolescent, younger crowd.

Reviews will also be taken more seriously if the reviewing source has worked up a certain credibility (this seems very hard work) and track record amongst a particular niche. “I have enjoyed every single book that XYZ has reviewed and recommended! I will always read their reviews.”

If your e-book is good, it will get great word-of-mouth (or social media rush) and that is the best reviews you can receive … and they are free!

Here is a good insight and view on book reviews by indie author advocate Lynn Osterkamp, Ph.D. at

Are Paid Book Reviews Credible?

What if you could get 50 people to post positive reviews of your book on Amazon? For a reasonable fee?

I know the importance of having reviews of my books on Amazon. A mix of professional reviews and customer reviews is ideal. But for indie publishers and self-published authors, reviews–especially professional reviews–can be hard to get. Many professional reviewers still refuse to review books not published by mainstream publishers.

Sites that will review our books are increasingly charging a fee for what they term an expedited review or for posting the review they write on sites like Amazon and B&N. While most of these book review sites continue to offer free reviews, they warn that due to increasing numbers of submissions, a book submitted for a free review may take months to get reviewed or might not get reviewed at all.

So should you pay for a review?

Purists on author discussion groups and blogs continue to insist loudly that paying for a review with anything other than a free copy of the book, it is wrong. They say these reviews have little to no credibility and will ruin your reputation.

Read and learn more

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More on Publicists

Filed under: book marketing,book promotion,publicists — gator1965 @ 3:08 pm

Publicists do have several professional organizations that they can subscribe to. I would recommend that when you shop for a publicist you select one that belongs to a professional organization that requires adherence to a code of ethics for membership. This protects you from scammers and fly-by-night hawkers.

Two good professional organizations for publicists are:

1- Public Relations Society of America
2- American Advertising Federation

The cost of a Publicist is custom designed for your needs and budget. You will need to contact one to arrive at a price.

A good list of what a comprehensive publicity campaign can include is located on the Smith Publicity Company site at

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