More intrigue in the publishing kingdom!
“The company says its new Bookworld.com.au site is aiming to compete with Amazon on price and delivery, offering free shipping with two-to-three day delivery to any capital city on Australian books. Bookworld has about 100,000 e-book customers and a total of 750,000 customers on its database.” —
Global publisher Pearson
Pearson publishing bought failing Boarders (after Boader’s owner REDGroup’s collapse last year), turned it into ‘Bookworld’, and is taking the first step in providing what they feel will be real competition for Amazon.
Many who have visited the Bookworld site feel they still have some hurdles to clear.
I believe Bookworld is a good first step in bringing much needed, real competition to the digital book industry — and Bookworld should improve with time.
Chris Zappone, reporting for Business Day in The Sydney Morning Herald, has this to say:
Global publisher Pearson has internet giant Amazon in its sights with the launch of an Australian-based online bookseller.
The publisher has rebranded the Borders.com.au site which Pearson bought for less than $5 million after owner REDGroup’s collapse last year. The company says its new Bookworld.com.au site is aiming to compete with Amazon on price and delivery, offering free shipping with two-to-three day delivery to any capital city on Australian books. Bookworld has about 100,000 e-book customers and a total of 750,000 customers on its database.
“You’ve got to have a price that will get you to market and clearly Amazon are the benchmark,” said Bookworld chief James Webber.
“We compete with Amazon very effectively that includes no shipping costs.”
Mr Webber said that 50 per cent of Bookworld’s stock was sourced in Australia.
REDgroup was unable to compete with global retailers like Amazon and Book Depository because of higher book prices in Australia.
Under current pricing offers, the cost of Christopher Hitchens’ book Morality is $23.95 from Amazon with delivery taking up to a month. Bookworld offers the same book at $19.99 to its club card holders with three-day delivery.
Bookworld said it has sold more e-books than physical books in the past month in another sign of how quickly the book industry was changing.
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Several times in this blog, I have discussed print versus digital format in various aspects re books. Pricing was one of those aspects. How to arrive at a price for your digital versions when many were given away in the beginning of digital availability due to low cost of production, no warehousing, no printing costs, etc. AND promotion of a new media format.
Now, creative content & artistry have to be considered for payment to be fair to the authors whose work appears in digital format…regardless of the lower costs of manufacturing, storage & delivery.
If the publishers’ profit margin decreases due to a loss of paper-printed word, the profit margins also have to be shored up in order to have sufficient resources to pay content writers/authors a fair price for creating.
Magazines, as well as books, are also coming out with digital versions and so face the same dilemma in finding a perfect digital price…One that is lower than hardcover but still high enough to pay a good price to contributors & produce viable profit margins.
Vanessa Voltolina wrote an informative article in the Oct, 2009 FOLIO: magazine, the magazine for magazine management, addressing this very subject … http://alturl.com/p95g