Many today are whining about the difficulty (or impossibility – as they see it) of getting their individual e-book/s ‘discovered’ among the onslaught of millions of other e-books.
“There’s a literal (excuse the pun) explosion of e-books being published out there since any Tom, Dick and Harry can publish now-a-days — AND they are all badly written as none of these so-called authors have any editing done!” So say the feeling-victimized, stuck-in-the-past, unadaptable, wannabe writers of the present — Now, not all of them fit into this category, thank God.
Book discoverability is not a one-dimensional process. It is more of a three-dimensional or multidimensional procedure. One doesn’t just put a book ad out and expect good results. Or jump on social media, for that matter, and push one’s book and expect the buyers to stampede to the book.
Before you can get results from such one-dimensional actions you must first invest some time and establish relationships, community and trust — build up a following of sorts.
Once you invest your time in others and establish your name, then you will discover there are numerous ways to get your e-work discovered, also 🙂
Insights on discoverability from the Tools of Change Publishing Conference, happening in New York, NY, February 12-14, 2013, reported by Erin L. Cox:
TOC 2013: Authors, What Are You Doing Worth Discovering?
Monday at Author (R)Evolution Day — presented by Tools of Change and Publishers Weekly — authors and speakers worked to answer the question, “how will a reader discover my book?”
Mark Lefebvre, Director of Self-Publishing and Author Relations at Kobo, retorted, “Ask not what discovery can do for you, ask what are you going to do that is worth discovering?” As with any discussion on discovery, the panel reminded the authors that they must first write a book that will attract and engage readers then they can create a marketing campaign that is tailored for their audience.
“The same kind of alchemy does not work for all writers and books,” said Elizabeth Keenan, Director of Publicity for Hudson Street Press and Plume. For authors like Anne Rice, who already reaches out to her followers several times a day, reaching out to them via Twitter and Facebook to promote her book was successful. That may not be true for everyone.
Lefebvre added that a million Twitter followers doesn’t necessarily translate into sales. Like with any curation or recommendation, there needs to be a level of personal trust in order to reach out to that audience.