Publishing/Writing: Insights, News, Intrigue

09/01/2013

Seems the Public has Always Been a Mystery to the Publishing Industry


What do they REALLY want to read?

What do they REALLY want to read?

And that’s why traditional publishing (TP) is being forced to change — AND why, even though they’ve made millions in the past, they probably left many millions MORE on the table!

 

The fresh air being breathed into the publishing industry through technology and self-publishing has writers and readers walking on air with anticipation of accessing “on demand” content for an infinite number of hybrid niches that were considered ‘unacceptable’ or ‘unmarketable’ in the past by TP.

Targeted excerpts from tonight’s feature resource: 

“Andrew Crofts – whose latest book, Secrets of the Italian Gardener, was optioned for film rights via Wattpad, even before it was published – is buoyant about the fresh air that is being breathed into publishing. “Before you were helpless as a writer; there was an awful despondency. The business people had convinced us that if a book does not make business sense, it’s not good art. Now the writers are back in control. We are working more like the artist.” 

“In 1917 Virginia Woolf and her husband Leonard unpacked a small printing press in the front room of their home. They set up the Hogarth Press to enable them to print small volumes of books that “the commercial publisher would not look at”. The Hogarth Press gave the writers of the Bloomsbury circle, which included T.S. Eliot and E.M. Forster, the freedom to write what they wanted, rather than write what established publishers judged sellable.”

“I am a refugee from traditional publishing,” says Orna Ross who had two novels published by Penguin, before becoming a self-published author and founding the Alliance of Independent Authors. “The trade pinkified my writing (pigeonholed it in the Chick-Lit genre) and sold my books to supermarkets. It left me feeling empty. I chose to self publish because it gives me creative freedom.”

“Writers can now sell direct to readers, who armed with their Kindles, iPads and all manner of e-readers, can decide what rises into the bestseller charts. Readers are the new tastemakers and gatekeepers. During the week 22-27 July 2013 (and most weeks), four out of the top 20 titles on The New York Times e-book Bestseller list were self-published.”

I KNOW you’re just dying to read the rest of this intensely, insightful feature resource that will tie all the above excerpts together while providing some great inside numbers, links and an informative video — To continue go to the title linked below:

 

Self Publishing: Here To Stay?

 

 

 

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03/14/2012

Publishing Intrigue Con’t: Is Government About to kill Real competition to Save Appearance of Competition?


Gov't Killing Competition?

Hopefully not!

The jury is still out. While the Justice Department is weighing the past, present and future course of the publishing industry (in trying to tame the nefarious price-setting practices of e-books — and by extension of all books), opinionated speculation is running rampant!

This digital-era-caused publishing shipwreck upon ‘conscience island’ could just be the best thing that has ever been visited upon the publishing empire.

Why ? Because the forced dealing with recent ethical questions like price-setting below profitable margins just to run peripherals out of business and create a more monopolistic advantage, will hopefully lead to a clearing up of abuses and unethical practices that existed under the old traditional publishing business model as well!  

But, in order for this to take place, the DOJ must put it’s best foot forward with a real commitment to create a publishing landscape that fosters open and fair competition. Good prices for all concerned will then follow — based on fair market value — not cookie-cutter, one-price-fits-all, dip-shit prices (that will be raised, without any recourse, in the future when the true monopoly is firmly established).

This from Carolyn Kellogg of the LA Times:

Scott Turow: Apple didn’t collude, it offered an e-books life raft

Last week shivers shot through the world of publishing when news broke that the U.S. Justice Department warned Apple and five major publishers that it was investigating them for alleged collusion, the Wall Street Journal reported. At issue was the price of e-books: When Apple launched the iPad, five major publishers adjusted their pricing schemes from a wholesale/retail model to an agency model.

In December, Justice Department official Sharis A. Pozen told a House subcommittee that the antitrust division was investigating e-book pricing. A source told the New York Times that the department hopes to decide by the end of April, when Pozen is leaving, whether to file suit against Apple and publishers  Simon & Schuster, Hachette, Penguin, HarperCollins and Macmillan.

That would be a mistake, writes Scott Turow, a bestselling author, a lawyer, and head of the Authors Guild. In an update on the Authors Guild website, he writes:

We have no way of knowing whether publishers colluded in adopting the agency model for e-book pricing. We do know that collusion wasn’t necessary: Given the chance, any rational publisher would have leapt at Apple’s offer and clung to it like a life raft. Amazon was using e-book discounting to destroy bookselling, making it uneconomic for physical bookstores to keep their doors open.

Just before Amazon introduced the Kindle, it convinced major publishers to break old practices and release books in digital form at the same time they released them as hardcovers. Then Amazon dropped its bombshell: as it announced the launch of the Kindle, publishers learned that Amazon would be selling countless frontlist e-books at a loss. This was a game-changer, and not in a good way. Amazon’s predatory pricing would shield it from e-book competitors that lacked Amazon’s deep pockets.

Read and learn more

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