When digital hit the scene in the publishing universe … and players of all levels realized the most obvious, surface advantages … everybody jumped into the fray even before the fine points and nuances where finely tuned; while the new baby was still struggling to walk, you might say. Just get your work into digital format as quickly as possible … and ‘quickly’ was faster than ever due to the new and ever evolving tech.
This rush to the promised land often sacrificed quality … Just ask all the armchair quarterbacks:)
But, as some realized from the beginning, quality would again become a paramount factor … especially when the pricing dust settled down a bit and good content would howl for proper reward.
Please read my latest post (E-Book Publishing Trends in 2012) on the Writers Welcome Blog for more background on this subject.
Now this survey from MarketWatch with some interesting forecast numbers:
eBook Survey Predicts ‘Quality’ As The Top Factor For 2012
Survey Shows That Readers Will Shun Poorly Digitized eBooks
Data Conversion Laboratory, Inc. (DCL), a leading provider of digital publishing services, reports 70 percent of 411 respondents to a survey drawn from a cross section of the publishing industry cited ‘quality’ as the most important consideration when publishing an eBook. Another important finding is that 63 percent of the respondents plan to publish a digital book in 2012.
“Eighteen months ago, more publishers were concerned about getting their information onto an eBook platform and quality was not the overarching theme it is now,” said DCL President and CEO Mark Gross. “The survey demonstrates that the publishing industry realizes consumers will not tolerate typos and bad formatting in a $15 eBook,” predicted Gross.
In another shift from tradition, 64 percent of the respondents stated they were interested in publishing non-fiction and technical digital content. This statistic is indicative of an expansion in the use of e-readers from casual reading of novels to a myriad of business and technical applications
“The survey confirms what we have been hearing from publishers, that while the initial push to digital was important, they are now seeing a need to go with the best partners and to improve their quality control and workflow,” said Bill Trippe, vice president and lead analyst at Outsell, Inc. an industry analyst firm. “Digital products are becoming the lifeblood for publishers, and consumers are expecting an optimal experience,” he added.