Publishing/Writing: Insights, News, Intrigue

05/28/2011

Espresso Printed Books…Instantly at Point of Sale!


I have posted many times RE my belief that the rapid developing new digital publishing technology would also spur new streamlined print technology tangentially.

One aspect of the new print tech is here and sold by On Demand Books.

Customers enter a brick-and-mortar store, or in some cases a library, and purchase any book from On Demand’s massive catalog of public domain and copyrighted titles, pay for the title, and walk out with a fully-bound, professional-quality paperback print copy of the book.”

You like printed books? Get yours here…And now…At your command.

This from Good eReader by Mercy Pilkington:

OnDemand Books Provides the Technology to Run Digital Publishing

Dane Neller, CEO of On Demand Books, which produces the software and machinery for the Espresso Book Machine, had a specific goal in mind for the BookExpo America 2011 event: to convince publishers that giving customers and book retailers the power to print any of its almost 7 million titles directly at the point of sale was a good idea.

“BookExpo was everything we hoped, it was a very promising three days. We met with a lot of publishers who are now on board with the idea of releasing their titles to our catalog for immediate sale to customers,” says Neller of On Demand’s presence at BookExpo.

It shouldn’t have been a hard sell. Customers enter a brick-and-mortar store, or in some cases a library, and purchase any book from On Demand’s massive catalog of public domain and copyrighted titles, pay for the title, and walk out with a fully-bound, professional-quality paperback print copy of the book. Yet there have been publishers who are reluctant to release their titles to print-on-demand technology, largely due to the relationships they maintain with their printing houses. Another hurdle to leap is the fact that publishers set a suggested retail price for books and the booksellers set the actual price’ On Demand simply makes the technology available without getting involved in the politics of setting price points.

But On Demand’s Espresso Book Machine is a win-win for publishers, booksellers, authors, and readers. The publisher chalks up another sale, the book store can push high-interest product without losing valuable shelf space to stagnant inventory, the author comes away with another happy member of his fan base, and the reader gets a great book.

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