A little levity today…BUT, levity laced with a learned-lesson.
Brevity is beautiful. Cutting to the point fast and accurately is genuinely genius. Knowing the point to cut to, or be brief and accurate about, is another matter!
Having a “really one best idea” is essential. Distilling all the peripheral, barking thoughts into one concrete, clearly expressible idea is a valuable talent that Greg Brown, FOLIO magazine, has some thoughts about:
10 Reasons Why You Should Never Write a ‘10 Reasons’ Article
I am declaring the end of list articles. So read my list article about it.
Would you start a speech to a business audience with the dictionary definition of some word, as in “Webster’s defines ‘procrastination’ as…” etc?
You wouldn’t dream of it. The cliché to end all clichés, right?
Well, bad news. The “list” article is dead, too. I am declaring it dead with my very own list which, if we’re at all lucky, will be the very last one to appear on the Internet. Ever.
No. 10: It was a dumb idea when magazines did it to death 10 years ago. Now look where they are.
No. 9: You don’t really have 10 good ideas. You have maybe two, three at a stretch. Why push it?
No. 2 through No. 8: See reason No. 9.
(Drumroll, please…) And here’s No. 1: Way, way too many marketing people are dumping these list articles into social media.
See, I had one good idea: People should stop writing list articles. Their currency is shot, their meaning has vanished. Cliché.