With the newfound, direct-to-readers, publishing freedom afforded by techy toys … writers can now become their own publishers … BUT, with a big caveat: they must assume all the peripheral business details of a one-person publishing house!
Learning and becoming proficient in all aspects of the business side of writing will be very appealing to some (I’m one), but not so appealing to others who will not want to take the time away from their writing to accomplish the new time-consuming responsibilities.
Not to worry. A new niche is developing in the ebook/digital world that will essentially handle all the non-writing details of self-publishing such as cover design, editing, advertising, marketing, etc, etc, etc.
This new niche is being called ‘estributors’ by J. A. Konrath (the king of self-publishing) and is supposedly his ‘brainchild’ … Actually, he was the first to “idea-lize” verbally this sure to come e-world concept … an idea whose time had definitely come and is simply borrowed from legacy publishing.
By now it is common knowledge that ebooks comprise an ever-growing slice of the book market, and are quite likely to become the dominant book format in the next quarter century. Quick, simple distribution, ease of sale and purchase, and the ability for extensive continuing revision make ebooks a format that is a winner for both publishers and readers alike.
But there is a disturbance in the book market’s dynamics. Authors have realized that the advantages of ebook publishing, in many cases, allow them to bypass their old publishers and strike out on their own, taking a much larger cut of the profits along the way. After all, if you can make more money, why not?
But despite the lure of increased royalties per copy, can the average writer competently execute the roles of both publisher and author?
It’s an interesting question, as the market forces that have allowed authors to effectively self-publish and keep a larger portion of their sales have also made it simpler for any individual to leverage sufficient resources to become a one-person publishing house. The Internet allows for authors to find, and collaborate, with excellent editors, artists, and formatting specialists to create a truly professional-grade book in both print and digital formats.
But is that for everyone? Will all authors want to take on that massive workload that they had previously passed of to their publishers? Many will, the money is simply that much better. How much better? Imagine your cut of a book sale going from 15% to 70%. It’s a revolutionary change. But not all authors are going to want to take time that they had previously spent writing and run their own personal publishing outfit. After all, every moment spent haggling with an artist over cover art is a moment spent not writing.
Then again, no savvy author wants to simply continue giving nearly all the revenue from their work to a company who they could likely replace, at least in most respects. Want proof? J.K. Rowling, of Harry Potter fame, is setting out on her own.
So for the author who doesn’t want to lose the support of a publisher, but wants a bigger cut, something that traditional publishing houses can’t afford, is there a middle-of-the-road option for them? As it turns out, not currently, but that seems to be about to change.
Enter the concept of estributors, the brainchild of J.A. Konrath, ironically one of the largest and most famous proponents of author’s striking out from their publishers and going it alone.
What is an estributor? We’ll start with Konrath’s explanation of the idea: