Quite a coup.
Digital publisher Open Road hires Barbara Marcus, the former Scholastic children’s book president who brought the Hero of Hogwarts to the world, as an adviser.
Open Road, the year-old digital publishing startup founded by Jane Friedman to focus primarily on backlist titles, has hired Harry Potter’s former publisher in an effort to break into children’s books.
Barbara Marcus, who was president of children’s book publishing and distribution at Scholastic until 2005, has been named an advisor for children’s publishing to Open Road Integrated Media. The announcement was made Wednesday at the Frankfurt Book Fair by Ms. Friedman, the onetime HarperCollins boss who is co-founder and chief executive of the New York City-based startup.
Ms. Marcus oversaw Scholastic’s acquisition of the first title in J. K. Rowling’s wildly popular series, Harry Potter and the Sorcerer’s Stone, which came out in 1998. She stayed on through the publication of Harry Potter and the Half-Blood Prince, No. 6 in the series.
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