Publishing/Writing: Insights, News, Intrigue


Future Publishing and Book Selling – An Insight

The Flinch - The latest mini-book by Julien Smith to come out from The Domino Project.

I’ve been a follower and big fan of Joanna Penn for quite a while now … And never cease to learn from her personal book writing and publishing trials and successes, which she has published in the form of blogs … sort of like a reality show journaling her blossoming as a writer, author and teacher.

One outstanding thing about Joanna is her completely open mind and willingness to accept and try new concepts first and not accept prevalent prejudices and fears about them. She is like a sponge, absorbing new ideas and readily making them work.

The following post from her The Creative Penn blog is visionary, informative (full of incisive links) and indicative of her growing and unique abilities:

The Flinch, Newsjacking And Digital Publishing

The Flinch is the instinct to draw back and shrink away from pain or what is perceived to be dangerous, difficult or unpleasant.

  It’s also the title of the latest mini-book by Julien Smith to come out from The Domino Project. Right now, you can get it for free on and’s the book cover shown left). It’s a short, challenging read with one main point.

Embrace the flinch regularly, push yourself out of your comfort zone and get on with doing the important things in life.

Stop avoiding pain, get some scars and achieve something worthwhile. If you need a kick in the pants, go download it and share it with others.

The Flinch is important for you because of the changes in the publishing industry.

I was at the #FutureBook conference earlier this week and although it was filled with positive, forward thinking book-lovers, you could also sense the fear and concern amongst those who still believe print is the only way forward. My article on what authors can learn from the conference will be on the Future of the Book blog soon, but today a few things happened that illustrated the changing times we’re in and I wanted to share them with you.

People buy from those they know, like and trust.

One of the buzzwords of the FutureBook conference was ‘discoverability’, how to help people find books they want to read in the mass of information online.

Well, people buy from people they know, like and trust which funnily enough, I learned from Julien Smith & Chris Brogan in their book Trust Agents. I downloaded The Flinch on the strength of my respect for Seth Godin as well as Chris & Julien. Yes, this book is free but I have also bought 90% of all books from Seth Godin’s Domino Project because I’m in his tribe. He doesn’t have to ‘sell’ me anything, he just has to tell me the books are available and I click to buy.

John Locke in his ‘How to sell 1 million ebooks’ said that authors need to have a list of fans who will buy their next book, in the same manner as Seth has done as well. Locke was the first indie author to reach 1 million Kindle sales so he knows what he’s talking about.

You can do this too.

Read and learn more

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