Publishing/Writing: Insights, News, Intrigue


Tablet, E-Reader Addicts Also Want Print

Printed Books Still Desired

This is not surprising to me at all … I have posted many times RE the NON-demise of the printed word.

John’s Note: I tried to link to all past posts on ‘printed word’ or ‘print’ but WordPress is giving me trouble tonight! Just go to the “search this site button” at top of this page and enter ‘print’ for my past discussions. 

Oh, the printed word has definitely gone through changes … but, think about it … these changes were brought about by what? Why, the ‘printed’ word itself, of course … only in a different format (digital), that’s all.

A study on this very issue is presented in an article for FOLIO Magazine by Executive Editor Matt Kinsman:

Study Says Tablet, E-Reader Users Haven’t Given Up Print

Few magazine apps in the App Store don’t have at least one reviewer clamoring for a subscription package that bundles print and app, and now a new study from GfK MRI suggests that rather than abandoning old media, tablet and e-reader users might still be print’s best audience.

John’s Note: By the way GfK means ‘Growth from Knowledge’ and MRI means ‘Mediamark Research and Intelligence’

According to the study, tablet owners are 66 percent more likely than the average U.S. adult to be heavy users of printed versions of magazines, while e-reader owners are 23 percent more likely to be heavy print users.

The study also says men are more likely to own tablets while women are more likely to own e-readers (although I still dig my Kindle and I’ll arm-wrestle anyone at GfK MRI or Yudu who makes fun of me).

Read and learn more

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More Thoughts on the eBook Format…And Kindle eBook Reader

Eldon Sarte, publisher of Wordpreneur, has some additional (and entertaining) thoughts on eBooks and the POD digital world previously expressed in this blog. I like his take on this subject:

My Thoughts on the eBook Format

Prompted by Michael Werner’s comment on yesterday’s News to Use item on the new Amazon Kindle eBook reader, here are my thoughts on ebooks in general. Make of them what you will.

• eBooks are excellent for “instant” on-demand delivery particularly for highly volatile and specialized content (e.g., technical, business, reference, textbooks, etc.).

• As a universal “paper book” replacement, the way ebooks were originally intended and envisioned way back when, they are failures. Why? Because consumers never asked for them. The paper book form factor is cheap, portable, intuitive (and did I say cheap?). So why would the consumer give a futz?

On the contrary, publishers (who were really the ones benefitting from the tech) were pushing it onto the consumer. Who was having none of it, except for areas where the tech made sense (see above).

Enter the Amazon Kindle, which looks like the one that has the closest potential to date to reach “universal traditional book replacement” status. Perfectly timed for the “Think Green” trend (assuming producing it uses up less resources than producing and distributing traditional books). Rich extensive content. And the wireless bit’s a thing of beauty.

But boy, at $399 I think it’s just too gosh-darned expensive for mass adoption. I think that’ll kill its immediate potential and growth. And too bad too; the world may just be ready for such an appliance… a reasonably priced one, though. Not that I can even come close to claiming I know better than Bezos and Co. on this particular subject, after they’ve obviously invested way more time and energy at it than the, what, 5 minutes I spent thinking about it?

On the other hand, they’re lucky they got 5 minutes after I heard that price tag. Cause and effect, hmm?

One last thing: that “tactile” thing Michael mentions (or “curling up with it in front of a fireplace” for you romantics). I fully agree… except that, to be fair, it’s the only reading experience I really know. I can’t honestly say (and chances are, neither can you) that “curling up in front of a fireplace” with Kindle instead of an actual book would be a better or worse experience.

Not yet, anyway. Books are cheap. The Kindle’s $399. I’m in no rush, thank you very much.

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