Publishing/Writing: Insights, News, Intrigue

08/18/2010

Little, Brown Publishing Pushing Newbie Writer!


Going back to basics, including what I consider publishing’s core mission: discovering and marketing new writers, is smart and a welcome breath of fresh air!

Little, Brown publishing company, was founded in 1837 and became a constituent of Hachette Book Group in 2006…

Little, Brown Company has QUITE an interesting history so please visit the link I provided.

Rachel Deahl of Publishers Weekly describes this newbie writer and his book/s and why Little, Brown is big-budgeting this new writer:

A “great old-fashioned publishing job” is how Michael Pietsch described the campaign Little, Brown has launched for the author it’s trying to turn into its latest franchise bestseller: Michael Koryta. Amid the growing cacophony of claims that authors don’t really need publishers anymore—this was the general media’s takeaway from the news that the Andrew Wylie Agency launched a publishing division—Little, Brown’s major investment in a relative unknown (who isn’t writing a YA trilogy) stands as an important reminder that there are still publishers who think they can make money by investing in an author that they simply believe can write.

Koryta (pronounced Kor-ee-ta) was a young (he’s 27) genre thriller writer at St. Martin’s Press until, in a case of serendipity, his editor there turned down a manuscript of his that veered into the supernatural. His agent, David Hale Smith, started shopping the book and it landed at Little, Brown, which signed the author, in 2008 to a three-book deal.

The manuscript that SMP passed on, originally called Lost River, was published as So Cold the River by LB in June. To Koryta’s small fan base, the new book was a noticeable shift. Moving away from the hard-boiled mysteries he wrote at SMP, So Cold the River, which follows a struggling Hollywood director who takes an unorthodox video history assignment in an Indiana town, is a ghost story. While Koryta said a lot of his fans have been focused on the genre shift, LB saw the change in So Cold the River as a chance to launch the publisher’s new talent as if he were a debut author.

Although Koryta’s written five books at SMP—four of them feature the Cleveland PI Lincoln Perry—he’s not well-known outside of the mystery community. He also didn’t head into his LB deal with an impressive sales record. Pietsch said Koryta’s books at SMP never sold much beyond the 5,000-copy mark.

Despite Koryta’s unimpressive sales record, LB has upped its investment in the author. As LB was preparing to publish So Cold the River, book three in Koryta’s contract arrived. (Koryta says 2009, which was the first year he spent as a full-time writer, was unusually productive for him; he estimates he churned out more than 400,000 words.) With two of Koryta’s contracted books ready for market, and a third in good shape, Pietsch decided to sign Koryta to another contract.

Read more http://alturl.com/pxaun

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01/24/2010

How James Patterson Changed the Publishing World


Whatever you may think of James Patterson as a writer, he has almost single-handedly revolutionized the publishing process. Here’s exactly how he did this per Jonathan Mahler of the New York Times Magazine section

Like most authors, James Patterson started out with one book, released in 1976, that he struggled to get published. It sold about 10,000 copies, a modest, if respectable, showing for a first novel. Last year, an estimated 14 million copies of his books in 38 different languages found their way onto beach blankets, airplanes and nightstands around the world. Patterson may lack the name recognition of a Stephen King, a John Grisham or a Dan Brown, but he outsells them all. Really, it’s not even close. (According to Nielsen BookScan, Grisham’s, King’s and Brown’s combined U.S. sales in recent years still don’t match Patterson’s.) This is partly because Patterson is so prolific: with the help of his stable of co-authors, he published nine original hardcover books in 2009 and will publish at least nine more in 2010.

There are many different ways to catalog Patterson’s staggering success. Here are just a few: Since 2006, one out of every 17 novels bought in the United States was written by James Patterson. He is listed in the latest edition of “Guinness World Records,” published last fall, as the author with the most New York Times best sellers, 45, but that number is already out of date: he now has 51 — 35 of which went to No. 1.

Patterson and his publisher, Little, Brown & Co., a division of the Hachette Book Group, have an unconventional relationship. In addition to his two editors, Patterson has three full-time Hachette employees (plus assistants) devoted exclusively to him: a so-called brand manager who shepherds Patterson’s adult books through the production process, a marketing director for his young-adult titles and a sales manager for all his books. Despite this support staff and his prodigious output, Patterson is intimately involved in the publication of his books. A former ad executive — Patterson ran J. Walter Thompson’s North American branch before becoming a full-time writer in 1996 — he handles all of his own advertising and closely monitors just about every other step of the publication process, from the design of his jackets to the timing of his books’ release to their placement in stores. “Jim is at the very least co-publisher of his own books,” Michael Pietsch, Patterson’s editor and the publisher of Little, Brown, told me.

Read more http://alturl.com/px2v

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