Publishing/Writing: Insights, News, Intrigue


Lebhar-Friedman Sells Dowden Professional Publications

Publishing Executive, FOLIO and other publishing industry sources have reported that Lebhar-Friedman, an 80 year old B2B publisher, has indeed sold its medically oriented Dowden Professional Publications Division.

FOLIO’s Jason Fell reported:

Trade publisher Lebhar-Friedman has sold Dowden Professional Publications to multimedia communications company Quadrant HealthCom Inc. Financial terms were not disclosed.

Included in the deal are Dowden’s four medical journals: OBG Management, Current Psychiatry, The Journal of Family Practice and Mayo Clinic Proceedings. Also included is its events division.

According to Lebhar-Friedman president Roger Friedman, the sale allows the publisher to better “concentrate” its media strategies. About 30 Dowden Professional Publications staffers are expected to relocate to Quadrant HealthCom Inc.’s headquarters in Parsippany, New Jersey.

What the deal means for the remaining Dowden properties was not immediately clear. A Lebhar-Friedman spokesperson did not immediately return a call seeking comment.

Quadrant HealthCom publishes nine medical journals and their affiliated Web sites serving a number of markets, including dermatology, primary care, neurology, emergency medicine and women’s health.

One investment banker contacted by FOLIO: said the deal seems “surprising.” “It must have been for a robust price,” the banker said. “Lebhar-Friedman seemed to love this business. Health care media is still a desirable sector.”

Lebhar-Friedman acquired Dowden Health Media in 2005, effectively expanding the company beyond the retail and foodservice markets it had traditionally served. The purchase was financed through GE Commercial Finance Global Media & Communications.

According to its Web site, Dowden Health Media also publishes the Annals of Clinical Psychiatry (American Academy of Clinical Psychiatrists), Current Clinical Practice, and Sexuality, Reproduction & Menopause, and produces The division also includes the Medical Education unit and Dowden Custom Media, which develops and produces custom publications, interactive e-media solutions and live multi-channel events for healthcare organizations.

Last week, Lebhar-Friedman announced leadership changes in both advertising and editorial for its Nation’s Restaurant News publication


National Geographic Kills Print Edition of Adventure

Oooh no! When they start messing with my old standard the National Geographic the volatile times in the publishing industry hits home even harder!

I received a Folio Magazine Alert yesterday announcing that the National Geographic “Adventure” series will be taken out of print version.

Jason Fell of Folio magazine gives this account:

After quietly exploring options for a sale, the National Geographic Society has decided to shutter the print edition of its Adventure spinoff title. The announcement was made today to staff.

“We’re tremendously proud of what [editor-in-chief] John Rasmus and his team have accomplished over the last 10 years,” National Geographic Magazine Group president John Griffin said in statement e-mailed to FOLIO:. “They have consistently delivered award winning editorial to an enthusiastic audience of readers and advertisers. But given the current advertising environment and the opportunities we see in emerging digital platforms, we think the time is right to transition the Adventure brand.”

Seventeen layoffs were associated with the closing, a spokesperson said. The majority of the cuts came from editorial and production.

The Adventure brand will live on, the group said, in a “multi-platform model,” including books, e-magazines, mobile applications and a Web site. It will continue to produce the National Geographic Adventure Awards.

Launched in March 1999, National Geographic Adventure carried a circulation of 625,000 and published eight times annually. Through the first nine months, the magazine saw ad pages fall 44 percent, according to PIB figures.

UPDATE: Not far behind Adventure in terms of ad page losses is National Geographic Traveler, which saw a nearly 40 percent decrease through the third quarter. Despite those losses, a spokesperson said National Geographic is “fully committed to Traveler, saying the magazine is still part of the group’s “DNA.”

The flagship National Geographic is down 21 percent in pages while Kids has held steady, growing roughly 1 percent, according to PIB.

National Geographic Quietly Puts Adventure on the Block

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