Publishing/Writing: Insights, News, Intrigue


The State of Magazine Publishing in 2011

Plum Hamptons magazine

What does the periodical publishing picture look like in the current economy thus far in 2011? Not too damn bad! (I have posted on the magazine comeback in previous posts). There have been 138 new launches versus 74 folds in 2011 according to online periodical database MediaFinder.

Most old, favorite mags were pulled from the jaws of extinction by their scramble to and gained expertise in digital production … including complex content and multi-media platforms … AND, believe it or not, the rapid popularity in the mags new online presentations has led to a rebirth of the print issues as well, including ad revenues … At least that’s my understanding of the smoke signals.

This from FOLIO Magazine by Stefanie Botelho:

As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder.

In the first half of 2010, only 90 new titles came to fruition.

The food and regional interest sectors boast the most launches, category-wise, in the first half of 2011, with new titles like Plum Hamptons hitting the market.

Some good news for b-to-b: 34 new titles launched in the first half, including Progressive Cattleman and Converting Quarterly, compared to 13 titles that folded, including Industrial Wastewater and Texas Construction.

Seventy-four titles closed in the top half of 2011, down from 86 closures in the same period in 2010. Although tied with the food sector for the most number of launches, the regional interest segment also saw the most magazine closures, including the closure of regional “luxe” 944 Media magazines in June.

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Print Magazine Failures Slow Down!

Filed under: magazine failures,magazine publishing,magazine relaunches — gator1965 @ 8:47 am

Happy Tuesday to all readers! Hope all are healthy and happy as possible today.

Well, the number of dead tree print magazines that have failed (or “shuttered” in industry talk) in 2009 has fallen off by approximately 200 per year over 2008 and 2007…Going down from 640 to 420 or so.

Could be that print mags have reached some sort of bottom and found new business models and niches that have spurred some success in their survival rates.

Vanessa Voltolina of Folio magazine has the following statistics:

The year that was 2009 is drawing to a close and data from online magazine database reports that 428 titles have ceased publication in 2009, through December 14.

While any magazine going out of business isn’t good news, the silver lining is the total number of foldings this year (although anything could technically happen between now and December 31) is down significantly from 2008 (613) and 2007 (643).

But while the number of ceased titles may be fewer than years past, there have also been fewer launches. There were only 275 startups this year versus 335 in 2008. Regional magazines topped the list with 21 launches, including Maine Magazine and B-metro Birmingham.

Regionals, however, also topped the list of shutdowns (34), with titles such Atlanta Life and Denver Living going under. Business magazine shutdowns came in second (16), with casualties including BusinessWeek Small Biz, Condé Nast Portfolio and Fortune Small Business.

The Health category had the second highest number of launches (15), including Scottsdale Health and Natural Awakenings. Food titles came next with 14 new magazines such as Food Network Magazine, Edible Queens, and Sandra Lee Semi-Homemade.

Magazines that ceased publishing early in the year and have since relaunched were not counted as closed, said a MediaFinder spokesperson. But titles like Vibe, which shuttered in June, but has already relaunched, is still counted as shuttered.

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