What does the periodical publishing picture look like in the current economy thus far in 2011? Not too damn bad! (I have posted on the magazine comeback in previous posts). There have been 138 new launches versus 74 folds in 2011 according to online periodical database MediaFinder.
Most old, favorite mags were pulled from the jaws of extinction by their scramble to and gained expertise in digital production … including complex content and multi-media platforms … AND, believe it or not, the rapid popularity in the mags new online presentations has led to a rebirth of the print issues as well, including ad revenues … At least that’s my understanding of the smoke signals.
As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder.
In the first half of 2010, only 90 new titles came to fruition.
The food and regional interest sectors boast the most launches, category-wise, in the first half of 2011, with new titles like Plum Hamptons hitting the market.
Some good news for b-to-b: 34 new titles launched in the first half, including Progressive Cattleman and Converting Quarterly, compared to 13 titles that folded, including Industrial Wastewater and Texas Construction.
Seventy-four titles closed in the top half of 2011, down from 86 closures in the same period in 2010. Although tied with the food sector for the most number of launches, the regional interest segment also saw the most magazine closures, including the closure of regional “luxe” 944 Media magazines in June.