I post news on the entire publishing industry and remind readers occasionally of just what the whole publishing industry consists of 🙂
Wikipedia gives about the best concise definition of Publishing:
‘Publishing includes the stages of the development, acquisition, copyediting, graphic design, production – printing (and its electronic equivalents), and marketing and distribution of newspapers, magazines, books, literary works, musical works, software and other works dealing with information, including the electronic media.’
Apparently, the survey reflected an industry still heavily dominated by print. Nothing wrong with that, but it worries the execs that the other platforms, such as digital, are not increasing their shares fast enough.
In other words, the ad revenue from the new tech media is not growing fast enough … at least, not as expected.
Mickey says their 2009 B2B CEO survey reflected e-media representing 12% of revenues for companies making < $5 million, and 13% for 2010. And in 2011, 13% again. For companies making > than $5 million, e-media accounted for 13% in 2009; 19% in 2010 and 17% in 2011. Not a very fast growth.
The one good thing is that print did remain steady during this same period.
As the focus continues on digital, and as mobile platforms mature, more dramatic upticks are expected in the other key revenue categories next year.
Believe me, the magazine publishing biz is doing quite well today compared to a few years ago!
Now, for some great analytical charts and graphs detailing more inside numbers of Folio’s 2012 B2B CEO survey jump here.