Publishing/Writing: Insights, News, Intrigue


The State of Magazine Publishing in 2011

Plum Hamptons magazine

What does the periodical publishing picture look like in the current economy thus far in 2011? Not too damn bad! (I have posted on the magazine comeback in previous posts). There have been 138 new launches versus 74 folds in 2011 according to online periodical database MediaFinder.

Most old, favorite mags were pulled from the jaws of extinction by their scramble to and gained expertise in digital production … including complex content and multi-media platforms … AND, believe it or not, the rapid popularity in the mags new online presentations has led to a rebirth of the print issues as well, including ad revenues … At least that’s my understanding of the smoke signals.

This from FOLIO Magazine by Stefanie Botelho:

As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder.

In the first half of 2010, only 90 new titles came to fruition.

The food and regional interest sectors boast the most launches, category-wise, in the first half of 2011, with new titles like Plum Hamptons hitting the market.

Some good news for b-to-b: 34 new titles launched in the first half, including Progressive Cattleman and Converting Quarterly, compared to 13 titles that folded, including Industrial Wastewater and Texas Construction.

Seventy-four titles closed in the top half of 2011, down from 86 closures in the same period in 2010. Although tied with the food sector for the most number of launches, the regional interest segment also saw the most magazine closures, including the closure of regional “luxe” 944 Media magazines in June.

Read and learn more


National Geographic Kills Print Edition of Adventure

Oooh no! When they start messing with my old standard the National Geographic the volatile times in the publishing industry hits home even harder!

I received a Folio Magazine Alert yesterday announcing that the National Geographic “Adventure” series will be taken out of print version.

Jason Fell of Folio magazine gives this account:

After quietly exploring options for a sale, the National Geographic Society has decided to shutter the print edition of its Adventure spinoff title. The announcement was made today to staff.

“We’re tremendously proud of what [editor-in-chief] John Rasmus and his team have accomplished over the last 10 years,” National Geographic Magazine Group president John Griffin said in statement e-mailed to FOLIO:. “They have consistently delivered award winning editorial to an enthusiastic audience of readers and advertisers. But given the current advertising environment and the opportunities we see in emerging digital platforms, we think the time is right to transition the Adventure brand.”

Seventeen layoffs were associated with the closing, a spokesperson said. The majority of the cuts came from editorial and production.

The Adventure brand will live on, the group said, in a “multi-platform model,” including books, e-magazines, mobile applications and a Web site. It will continue to produce the National Geographic Adventure Awards.

Launched in March 1999, National Geographic Adventure carried a circulation of 625,000 and published eight times annually. Through the first nine months, the magazine saw ad pages fall 44 percent, according to PIB figures.

UPDATE: Not far behind Adventure in terms of ad page losses is National Geographic Traveler, which saw a nearly 40 percent decrease through the third quarter. Despite those losses, a spokesperson said National Geographic is “fully committed to Traveler, saying the magazine is still part of the group’s “DNA.”

The flagship National Geographic is down 21 percent in pages while Kids has held steady, growing roughly 1 percent, according to PIB.

National Geographic Quietly Puts Adventure on the Block

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