Publishing/Writing: Insights, News, Intrigue

08/18/2010

Little, Brown Publishing Pushing Newbie Writer!


Going back to basics, including what I consider publishing’s core mission: discovering and marketing new writers, is smart and a welcome breath of fresh air!

Little, Brown publishing company, was founded in 1837 and became a constituent of Hachette Book Group in 2006…

Little, Brown Company has QUITE an interesting history so please visit the link I provided.

Rachel Deahl of Publishers Weekly describes this newbie writer and his book/s and why Little, Brown is big-budgeting this new writer:

A “great old-fashioned publishing job” is how Michael Pietsch described the campaign Little, Brown has launched for the author it’s trying to turn into its latest franchise bestseller: Michael Koryta. Amid the growing cacophony of claims that authors don’t really need publishers anymore—this was the general media’s takeaway from the news that the Andrew Wylie Agency launched a publishing division—Little, Brown’s major investment in a relative unknown (who isn’t writing a YA trilogy) stands as an important reminder that there are still publishers who think they can make money by investing in an author that they simply believe can write.

Koryta (pronounced Kor-ee-ta) was a young (he’s 27) genre thriller writer at St. Martin’s Press until, in a case of serendipity, his editor there turned down a manuscript of his that veered into the supernatural. His agent, David Hale Smith, started shopping the book and it landed at Little, Brown, which signed the author, in 2008 to a three-book deal.

The manuscript that SMP passed on, originally called Lost River, was published as So Cold the River by LB in June. To Koryta’s small fan base, the new book was a noticeable shift. Moving away from the hard-boiled mysteries he wrote at SMP, So Cold the River, which follows a struggling Hollywood director who takes an unorthodox video history assignment in an Indiana town, is a ghost story. While Koryta said a lot of his fans have been focused on the genre shift, LB saw the change in So Cold the River as a chance to launch the publisher’s new talent as if he were a debut author.

Although Koryta’s written five books at SMP—four of them feature the Cleveland PI Lincoln Perry—he’s not well-known outside of the mystery community. He also didn’t head into his LB deal with an impressive sales record. Pietsch said Koryta’s books at SMP never sold much beyond the 5,000-copy mark.

Despite Koryta’s unimpressive sales record, LB has upped its investment in the author. As LB was preparing to publish So Cold the River, book three in Koryta’s contract arrived. (Koryta says 2009, which was the first year he spent as a full-time writer, was unusually productive for him; he estimates he churned out more than 400,000 words.) With two of Koryta’s contracted books ready for market, and a third in good shape, Pietsch decided to sign Koryta to another contract.

Read more http://alturl.com/pxaun

Advertisements

Create a free website or blog at WordPress.com.

%d bloggers like this: