Jean-Baptiste Piggin (no decent link found for this writer) wrote this exciting article for Monsters and Critics dot com about the self-publishing guru Michiaki Tanaka speaking at the Frankfurt Book Fair:
Create your own e-books for free, urges guru
Self-publishers who want to sell advice, poetry or their favourite recipes direct to their readers can create e-books without spending a cent, a Japanese expert said Wednesday at the Frankfurt Book Fair.
Michiaki Tanaka sells books he has written about feng shui, a set of oriental esoteric beliefs, via Amazon.com and online shops on Japan’s smartphone web, i-Mode.
Anybody can convert a collection of text files and photos into a professional-looking e-book using free tools on the web, he said.
‘Don’t spend money to create the book. It’s more important to devote your resources to selling the book,’ he told a seminar at the annual five-day book fair which is running until Sunday.
Tanaka said he uses Calibre, an open-source software
program which can be downloaded free from the web, to convert files to the formats used on e-readers such as Amazon’s Kindle, the Sony Reader and the Apple iPhone.
The idea of cutting traditional book publishers completely out of the book producing process might seem subversive at the world’s biggest book-publishing congress. But authors selling books direct to readers are a growing segment of the book business, at least by volume.
Nielsen Book, the company which issues the International Standard Book Number (ISBN) in Britain, says it provided 800,000 ISBNs last year for books that sold fewer than 10 copies.
In 2004, the tally of these micro-published titles in Britain was just 300,000, meaning the segment has grown 167 per cent in just five years.
A book with a circulation of less than 10 is obviously not profitable, but there may be money to be made with sales of 1,000 and above. Nielsen Book says 18 per cent of book sales in Britain comprises titles selling just 1,000 to 10,000 copies.
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