Publishing/Writing: Insights, News, Intrigue

07/10/2012

A Disregard for Intellectual Property Among the Younger Generation? Prevalent Piracy


Give me your content, Mate!

The digital highways and byways are becoming more and more crowded with mobile devices. These wonderful little gadgets are a boon to publishers in providing multiple avenues to get their content out in front of more readers/consumers. 

The mobiles also bring a downside, however — increased piracy! Seems these little devils, multiplying like horny energizer bunnies, are hard to police. ‘It’s easy for thieves to digitally swipe magazine issues and post to BitTorrent sites.’

You ask, “What the hell is a Bit Torrent site?” [I had to ask that question :)] Well, here is the definition link .

Lucia Moses provides some insight into how digital magazines are being ripped off through their mobile apps in this piece for Adweek

Publishers’ Online Headache

With tablets come opportunity, but also online piracy

With mobile devices, magazines have more ways than ever to distribute their content—and more ways of getting ripped off.

Like the music and movie businesses before them, magazines are getting their own taste of piracy with the spread of tablets and handheld mobile devices. It’s easy for thieves to digitally swipe magazine issues and post to BitTorrent sites.

Publishers say piracy is concentrated overseas where no sooner do they get a site shut down than another one pops up in its place. And with all the focus on distributing their content as widely as possible, they don’t really know the scope of the problem or what it’s costing them in lost sales.

“[It’s] a real problem for the future as we get a lot more of these devices out there and it becomes harder to police it,” said Declan Moore, president of publishing and digital media for the National Geographic Society. “There is a general concern that, among the younger generation, there is a disregard for intellectual property.”

With just a few keystrokes, he found an online search engine offering a full year’s worth of interactive Nat Geos (as well as what appeared to be a liberal selection of soft porn). “That’s not authorized, I’m pretty sure,” he said.

Dan Lagani, president of Reader’s Digest North America, said the pirated editions of Reader’s Digest that he sees tend to be lower-resolution and lack the interactivity that the magazine has built into its iPad, Kindle Fire and Nook versions. “It’s not the same consumer experience.”

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04/09/2011

Text-Messaging Publishing Suite


This is a suite that utilizes CMRL (the Concise Message Routing Language) to allow people to text websites…And, everybody knows (I didn’t, of course!)… that text messaging is the world’s most powerful and direct marketing medium.

Having said this, and realizing I’m in unexplored territory in my knowledge base, I will introduce you to the expert in this field: DOTGO, a powerful mobile publishing platform, in this press release yanked from Bradenton.com (nice weather in Bradenton, FL., by the way):

DOTGO Launches Text Messaging Publishing Suite for All 100 Million Internet Domains

CMRL-Based Suite Makes Person-to-Website Text Messaging Available to All

Text-messaging technology leader DOTGO today announced the launch of its much-anticipated web-based publishing suite, allowing all 100 million Internet domains to take advantage of text messaging, the world’s most powerful and direct marketing medium.

The new web-based interface, called DOTGO Publisher, is built on top of DOTGO’s mobile markup language CMRL, the Concise Message Routing Language. With its release of the new tool, DOTGO has leveled the playing field for those seeking to use text messaging to promote their brands–from individuals and small businesses to leading media companies.

Prior to DOTGO, running a text messaging service was very expensive, time-consuming, and relied on software that was either technically complex or limiting. DOTGO eliminates these obstacles, bringing text messaging to all 100 million Internet domains, by introducing two unique ideas. First, DOTGO maps the first word of any text message sent to the phone number DOTCOM (368266) to the corresponding .com Internet domain name. For example, anyone with a cell phone can access a site like google.com by texting the word “google” to the phone number DOTCOM (368266). This means all 100 million Internet domain names now have a way for their users to text them. Users of .edu, .gov, .net, and .org domains can similarly use the phone numbers DOTEDU (368338), DOTGOV (368468), DOTNET (368638), and DOTORG (368674).

Second, DOTGO has developed the first and only markup language for text messaging, called CMRL, the Concise Message Routing Language. CMRL does for text messaging what HTML does for the web: it allows web developers to author the text messaging responses for their Internet domain names. The introduction of DOTGO Publisher brings the power of CMRL and DOTGO to all non-developers, and features a site builder for authoring CMRL, a message center for broadcasting messages, and analytics for showing detailed text messaging statistics for an Internet domain name.

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12/02/2010

Digital is Growing Up


A little visionary post tonight…As much as I can envision the future anyway (being retarded makes it difficult).

We talk about “traditional” print publishing today as old hat. Well, not too far into the future the new tablet computers, eReaders and other mobile devices will be “traditional” or old hat also. Just like the old bulky camcorders (remember them?) have given way to more diminutive devices.

After all, who will need ANYTHING you have to carry to compute on, or receive data on, when you will probably be able to think, or command in some other way, data molecules right out of the air into holograms for such tasks!

Ouch! All this prognosticating has left me drained! But, to get back to the present, just how is the state of digital publications doing after their first introduction about 10 years ago (damn has it been that long)?

Here is an article by Matt Kinsman of FOLIO magazine that examines the “Digital Editions: The State of the Industry”:

As the digital edition industry near 10 years of age, Nxtbook Media recently wrapped a survey called “Digital Editions: The State of the Industry,” which polled 233 publishers on their overall satisfaction with digital editions as audience tools and revenue generators, and how mobile apps and tablets will influence their strategy going forward.

Interestingly, Nxtbook concluded from the results that there is great latent potential in digital magazines from the perspective of the publisher. In terms of priorities, Nxtbook believes, publishers are more focused on increasing circulation for digital magazines and selling advertising more effectively into the format, than they are on apps and mobile solutions.

When it comes to the circulation of their digital magazines, about 40 percent reported modest to great satisfaction. On the other hand, 38 percent were somewhat dissatisfied while 22 percent were quite dissatisfied.

However, b-to-b publishers seem more pleased with digital magazines at this point than their consumer counterparts, with 50 percent saying they are somewhat to greatly pleased with their digital circulation.

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06/02/2010

Are iPad Apps Simply Window Dressing?



Snazzy new iPad apps have a lot of new flashy bells and whistles that will appeal to a certain miniscule, tech-addicted group (at least at first)…but NOT to the vast majority of the internet-consuming public…who just want relevent content that they can find easy (and free) if possible.

So, publishers do not need the super flashy apps!…Just functional ones. AND they should not rely on gadgetry alone to sell media products (books, magazines & newspapers)…Cause, as I’ve said before, when the dust settles around new gadgets and apps…King Content will reign! People want useful and entertaining content, they won’t be gadget-stupid forever.

You can wrap a bad present in beautiful paper and top it with a wondrous bow, but, when opened…you STILL have a bad present.

Mathew Ingram , a senior writer at GigaOm.com, wrote this super account of the effort Adobe made to come up with its vision of interactive publishing for mobile devices like the iPad:

Adobe may have been stymied at every turn by Apple and its very public hatred of all things Flash, but that hasn’t stopped the company from pushing its vision of interactive publishing for mobile devices like the iPad. Today, Adobe announced a “digital publishing platform” based on its Creative Suites software that it says will allow any magazine publisher to have a snazzy, interactive app just like the one Wired recently introduced . But is that really what publishers need as they try to move further into the digital multiplatform world? It’s not clear that it is.

Adobe definitely deserves some credit for finding a way for the Wired app to integrate a lot of cool features without using Flash. Readers can flip through articles with the flick of a finger, scroll through a timeline view of stories, rotate and zoom in on images, and so on. For any publisher whose content involves a lot of imagery — and who wants to appeal to advertisers — these kinds of features are great eye candy. But the big question is whether they’ll convince people to pay for magazine content through an app, rather than just using the web browser on their iPad to consume the same content free of charge. Wired’s app is $4.99, and that’s just for a single issue of the monthly magazine, the same as the print version.

It isn’t just the free vs. paid contrast that publishers have to be concerned about, either. One of the fundamental properties of Flash that many web developers — and web users — instinctively dislike is the fact that it removes much of what makes the web so interactive: namely, the links, the ability to share or remix content, etc. In the same way, Wired’s app seems hermetically sealed off from the rest of the Internet. There are some links (including inside ads) but you can’t share a link to a story through a blog or a social network, and you can’t cut and paste anything.

That may all be great from a publisher’s point of view, since it (theoretically at least) increases the chances that a user will stay with the content and not go elsewhere, and simultaneously decreases the likelihood that a reader will take the content and use it in some unauthorized way. But is it great from a user’s point of view? Because it seems like an attempt to take the kind of control that publishers traditionally had in print and reproduce it in digital form, rather than trying to take advantage of the inherent features of mobile, Internet-enabled publishing.

Not everyone is going to be happy with that trade-off. Union Square Ventures partner Fred Wilson, for example — who recently wrote about his love for the iPad and how his family has adopted it as their new favorite computer — claims he’s come to prefer consuming content through a web browser rather than any of the dedicated publisher apps he has on the device. Among other things, Wilson said this is because:

Many of the apps treat pages as monolithic objects. You can’t cut and paste text, you can’t engage with the content. It is just like reading a magazine or a newspaper. If I wanted to read a magazine or newspaper in physical form, I’d do that.Which may fit well with Apple’s approach to the iPad platform, which Federated Media CEO John Battelle describes as an AOL-style walled garden. But publishers lusting after their own Wired-style apps had better hope that their readers don’t agree with the Union Square VC’s views, or their apps could wind up being nothing more than snazzy-looking ghost towns.

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