The digital highways and byways are becoming more and more crowded with mobile devices. These wonderful little gadgets are a boon to publishers in providing multiple avenues to get their content out in front of more readers/consumers.
The mobiles also bring a downside, however — increased piracy! Seems these little devils, multiplying like horny energizer bunnies, are hard to police. ‘It’s easy for thieves to digitally swipe magazine issues and post to BitTorrent sites.’
You ask, “What the hell is a Bit Torrent site?” [I had to ask that question :)] Well, here is the definition link .
Publishers’ Online Headache
With tablets come opportunity, but also online piracy
With mobile devices, magazines have more ways than ever to distribute their content—and more ways of getting ripped off.
Like the music and movie businesses before them, magazines are getting their own taste of piracy with the spread of tablets and handheld mobile devices. It’s easy for thieves to digitally swipe magazine issues and post to BitTorrent sites.
Publishers say piracy is concentrated overseas where no sooner do they get a site shut down than another one pops up in its place. And with all the focus on distributing their content as widely as possible, they don’t really know the scope of the problem or what it’s costing them in lost sales.
With just a few keystrokes, he found an online search engine offering a full year’s worth of interactive Nat Geos (as well as what appeared to be a liberal selection of soft porn). “That’s not authorized, I’m pretty sure,” he said.
Dan Lagani, president of Reader’s Digest North America, said the pirated editions of Reader’s Digest that he sees tend to be lower-resolution and lack the interactivity that the magazine has built into its iPad, Kindle Fire and Nook versions. “It’s not the same consumer experience.”