Publishing/Writing: Insights, News, Intrigue

04/30/2011

Solving Every Publishers Paywall Problem


Paywall Producing Money

How about a super simple program that allows you to set up a flexible content monetizer (paywall) that allows readers to pay for one article for an hour or access archieves for a week or gain access to the entire site for a month or year!

That super simple program is Tiny Pass (A real Mighty Mouse!)

“For example, the Huffington Post could use Tiny Pass to make users pay $.05 to be able to read an article by Arianna Huffington for an hour or $.25 to read her entire archives for a week. Or it could charge $5 to gain access to the entire site for one month.” 

More details at the Business Insider by Noah Davis:

This Startup Just Solved Every Publication’s Paywall Problem — And It Is Using The Huffington Post As Proof

Suppose you are a web publisher who wants to institute a pay wall. You could spend millions on developing one like The New York Times.Or you could call Tiny Pass.

The latest project from Hudson Media Ventures is a micropayment platform that allows publishers to indicate the content they want to charge users for, how much they want to charge, and how long the access will last. It then delivers said content after users simply and quickly pay for the privilege.

Read and learn more

11/29/2010

Publishing Crossroads – The Main Intersection


With the advent of mobile devices such as the iPad and iPhone, newspapers and magazines see a hitherto nonexistent opportunity for generating paid subscription digital versions as the new mobiles (and they WILL be proliferating like rabbits!) will be hungry for great, meaningful and pertinent content.
The publishing crossroads is a balancing act between the younger generation, used to digital media and expecting instant info, and the older generation, still loyal to print…and how to make both profitable while complimenting each other!

Tony Glover writes this for The National:

Publishers put future at fingertips with iPad papers

Business moguls such as Rupert Murdoch and Sir Richard Branson are developing newspapers and magazines that can be viewed only online on the Apple iPad. This move to entirely digital newspaper publishing could herald a global expansion of online publishing in regions such as the Middle East, which have a growing thirst for local content.

Mr Murdoch, the chairman of News Corp, is reported to be planning a daily digital iNewspaper to launch on the iPad, which it is understood will be called The Daily. He is believed to have a staff of 100 in place in New York to run the newspaper. The absence of printing costs means The Daily is expected to retail at only 99 cents a week. The project follows Mr Murdoch’s move to make the digital versions of the UK’s The Times and The Sunday Times pay-only websites.

But The Daily has already attracted criticism from rivals who say that a staff of 100 is too small to produce a credible daily newspaper. However, some of Mr Murdoch’s rivals, such as Sir Richard, are trying to leapfrog News Corp by publishing offerings of their own, with Virgin expected to unveil an iPad magazine in New York this week.

Newspaper publishers are becoming convinced that iNewspapers on devices such as the iPad will gradually come to replace print. Many of the world’s leading publications are also developing versions of their publications specifically for the iPad. The Economist, for example, has an iPad application and, like other digital publishers, considers these new internet devices as ideal for winning market share in regions such as the Middle East, where print distribution can be expensive.

Sanjay Gohil, the iPad production editor at the Financial Times, says: “The iPad is a lot more nimble and quick than traditional PCs and allows you to download electronic newspapers and read them later, when you are without an internet connection.”

He says the iPad allows online newspapers to become multimedia products, offering video and audio clips in addition to print and stills photography.

Read and learn more

06/15/2010

Magazines: Going From Dimensional to Digital



This post is about the first D2D (Dimensional to Digital) Conference sponsored by the Magazine Publishers of America (MPA). This conference will examine in detail the magazine industry’s problems with transitioning from paper to digital across a multi-channel and multi-device world AND monetizing in the new mediae as well!

Extremely interesting! Folks in journalism listen up…

From BusinessWire.com

RAMP CEO to discuss use of metadata for magazine publishers’ online initiatives at Magazine Publishers of America (MPA) event in NYC on 16 June 2010.

John’s Note: Metadata is loosely defined as data about data. Though this definition is easy to remember, it is not very precise. The strength of this definition is in recognizing that metadata is data. As such, metadata can be stored and managed in a database, often called a registry or repository. However, it is impossible to identify metadata just by looking at it. We don’t know when data is metadata or just data.[1] Metadata is a concept that applies mainly to electronically archived data and is used to describe the a) definition, b)structure and c) administration of data files with all contents in context to ease the use of the captured and archived data for further use. Web pages often include metadata in the form of meta tags.

RAMP, the industry’s leading Content Optimization platform for major online media publishers, announced today that RAMP CEO, Tom Wilde, will be a featured speaker at the Dimensional to Digital (D2D) conference organized by the Magazine Publishers of America on June 16 to discuss digital platforms and publishing for the magazine industry.

The panel entitled- “Metadata Rules: The Rules for Making Metadata the Currency of Digital Content”, will be held at 9:25 am at the Metropolitan Pavilion, 125 W 18th Street, New York City.

Other featured panelists are: Chris Grosso, SVP, Emerging Digital Business, NBC Universal; Nate Treloar, Principal Search Technology Evangelist, Microsoft; and Seth Earley, President, Earley & Associates.

About RAMP

RAMP is an advanced Content Optimization SaaS (Software as as Service) platform providing publishers’ workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. RAMP maximizes the value of publishers’ content while reducing costs.

Leading publishers using RAMP include NBCU, FOXNews, DowJones, Meredith, Comcast, and others. For more information visit: http://www.ramp.com/about-us/, or contact us at info@RAMP.com.

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